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調查 ● 上市戰略規劃 ● 品牌行銷、營運策略及成本營收規劃 產品上市策略 Go-to-market Strategy ● 產品市場調查及上市戰略規劃 ● 品牌行銷、營運策略及成本營收規劃 ● 線上下媒體策略執行 品牌行銷戰略 Brand Marketing Strategy ● 品牌形象打造、戰略及經營 ● 媒體公

experience, adept at coordinating internal operations and managing project costs, quality, and risks. Expert in budgeting and cost control, effectively reducing costs and enhancing profitability. Excellent communication skills, facilitating effective communication and coordination with clients, RD, and suppliers. Outstanding performance in business management, conducting market research and brand marketing to increase product visibility and market share. Positive and optimistic attitude, skilled in teamwork, fully committed to tasks, and able to effectively boost team performance. Possessing diverse skills, including project management, supply chain, logistics, and customs management, enabling coordination and execution across various domains. Demonstrated

客人，引導客人在平台留下優良評價。 行銷活動：與行銷部門配合社群、關鍵字曝光，使官網年度業績 高於業績目標15% 。與其他品牌異業合作，完成「耆妙屋X春好芯」計畫。 開發自有品牌商品：與廠商合作開發「可調高可折疊起身扶手」，增加自有品牌品項

Doris Lai 賴怡均 專案管理／活動策展 ／行銷宣傳 ／ 異業合作／跨部門溝通 ５年行銷經驗，走過 新創媒體、公關代理商與品牌端 認為工作上最重要的是「定義與解決問題」 在邏輯思考與跨部門溝通上具有良好的能力，具有強烈好奇心並樂於分享 高度壓力下

APRC holder (Permanent Resident) with open working permit. Work Experience Cross Dept. : Brand, Design,& IT. 十二點原生概念有限公司 • DecemberApril 2024 Event Builder, Corporate Identity, 2D/3D/UI/UX/AR/AI Design, Environmental Graphics & Signage, Brand Presence & Printed Graphics, Packaging Design , Brand Development, mapping and planning. Co-founder & Chief Design-Brand Officer 榮恩國際有限公司 • SeptemberAugust 2020 Business operations, brand ,marketing + design management. E commerce and apps project manager in online fashion retail industry. (SME business

專案管理、內外部溝通、媒體規劃、時程掌握及預算分配，追求高效工作，適應快步調、快速成長工作環境。 工作經歷 十二月Present B2B Marketing Executive Hahow 好學校 1-搜集市場資訊並分析品牌受眾輪廓 2-規劃線上、線下行銷活動，監控成效並提出優化建議 3-操作內容行

if you have any questions whatsoever. EDUCATION Minglun Senior High School ，September 2008 – June 2011 Fu Jen Catholic University - September 2011 – June 2015 University of Glasgow - November 2020 – June 2021 EXPERIENCE Forest Interactive - Wallet Codes TW Senior digital marketing specialist (July, 2022 til now) Support and execute Wallet Codes brand marketing strategy, including, but not limited to: Google, Facebook, Instagram, YouTube, Twitch, and Tik Tok. To look for new marketing channel that’s suitable for Wallet Codes. • Plan, execute and optimize all digital marketing activities, including SEO/SEM, Paid Social, marketing database, display advertising campaigns and