Compose omni marketing channel exposure schedule. 2. Meta (Facebook) ads. 3. Google ads. 4. SEO (Technical SEO、Content SEO) Building Offline-merge-online (OMO) traffic cycle 1. Construct OMO tracking routes. 2. OMO events. 3. Performance analyze and optimize. Data Analyze 1. Unveil target audience segments and customer persona through GA (Google Analytics). 2. Collet in-depth data by using GTM (Google Tag Manager). 3. Expand brand territory and interests by understanding data. Operate cross-border e-commerce platform ...
劃及執行 。 活動企劃與執行、活動成效分析 社群媒體經營 品牌粉絲頁經營,促進社群成員互動,保持熱度。 學歷 世新大學 資訊傳播學系 SepJun 2009 技能 Communication Leadership Problem Solving Planning & Organizing Skills Marketing Strategy SEO、 Content Strategy Data Analysis Growth Hacking Google Analytics、 Google Tag Management Looker Studio、 Google Search Console Google Ad Manager、 Google AdWords Facebook Ads Maneger、 Fanpage Management 語言 Chinese - Native English - Intermediate
grow a person. Good understanding of business operations and analytics tools for effective analysis of data to improve acquisition journey as well as website/app optimization. Skill Digital Marketing Marketing strategy Performance marketing management and budget allocation Website / App Store Optimization Agencies relationship maintain Data Analysis Google Analytics Appsflyer / Firebase Cohort analysis Funnel analysis Competitor analysis Strategy Alliance Developed KOL strategy Partnership with cross-industry Traffic media channels cooperation Work Experience Senior marketing executive, ADDCN TECHNOLOGY CO., LTD . Taipei | JanSepPlanned and executed marketing campaigns and budgeting allocation. Developed marketing allocation and increased