driving user growth and retention, with a specific focus on digital engagement and customer journey mapping. •Conducted thorough competitor analysis, providing actionable insights, particularly in the realm of digital marketing trends and online performance. •Leveraged SEO and SEM strategies to enhance online visibility, drive website traffic, and improve search engine rankings. •Led the development and execution of email marketing campaigns, utilizing data-driven insights to enhance open rates and conversions. •Successfully set up and managed online webinars to educate and engage clients and prospects, while also coordinating and executing offline events to bolster brand presence and
William Paterson University of New Jersey・
Marketing/Marketing Management, General