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經歷 Work Experience Marketing Lead(Analysis, Strategy, CRM) | Taipei Market Team | IKEA 12/2023-Present • Market analysis and customer insights: Analyze market trends and competitor activity, define local customer profiles and shopping behaviors within the Primary Market Area (PMA), identify new growth areas and potential risks, develop key marketing initiatives and propose actionable recommendations. • Commercial strategy and execution: Collaborate with commercial leaders to define business goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand

of assets to support event marketing efforts including sponsorship package, landing page, ads, social media, signage and presentations Measure and analyze content marketing performance using Google Analytics and Moz to guide new or existing content development Collaborate with subject matter experts combining SEO best practices to produce engaging content such as blogs, case studies and product sheets JanuaryDecember 2023 Content Designer | Copywriter • Freelancer Helping small to mid-size businesses with content marketing and UX writing projects JanuaryPresent Digital Marketing Specialist • CU Anschutz Health and Wellness Center Manage member and nonmember communications, writing multiple monthly newsletter and man...

技能 Skills 專長 Facebook Ads Google Ads(搜尋廣告認證通過) Landing Page Google Tag Manager SEO Email行銷(Benchmark, MailerLite) 圖像、影音剪輯 Adobe Photoshop Adobe Premiere Pro Edius 7 Pro Canva 商業圖庫應用 行銷工具 Google Analytics (具GAIQ證照) Lihi短網址 (UTM) Google Search Console Chatbots(Chatisfy、IO-Mass) hotjar SimiliarWeb Neil Patel/SEMrsuh 語言 中文 英語 (TOEIC 715) 行銷技術 消費者檔案分析 內容行銷

技能 辦公室工具:Word.PowerPoint.Outlook.Excel 設計相關工具:Illustrator.Photoshop. 網頁工具:WordPress.HTML/CSS.UX Design 廣告行銷工具 FB廣告操作 Google AD Google analytics 工作經歷 行銷企劃組組長 橙果床業有限公司 • 2023//12 官網管理更新優化 商品 開發 競品分析 商品頁面製作 輔銷物規

Visio Google Docs, Sheet, Slide 專案管理 Asana Trello 雲端硬碟 Dropbox, Google Drive, Baidu 多媒體 Adobe CC Illustrator, Photoshop, Premiere, AfterEffect Apple Final Cut Pro, Motion 線上問券 Google From, SurveyCake, TypeForm, Airtable 知識管理 Xmind, Cmap, Cacoo, Evernote 行銷工具 Google Google Analytics, Google AdSense Facebook Facebook PixelFacebook AD Email Marketing Mailchimp 網站工具 網站 Weebly Wordpress 金流 藍新金流newebpay 綠界 Plug-in Hello Bar 線上編輯器 Codepen Scratch 專案執行 2021 線

營成績】 - Instagram 超過 6,000 追蹤 - 網站月流量超過 30,年 2 月發起創作者讀書會，每月召集創作者共讀交流，累積近百人次參與 Omnichat, Growth Marketing, Sep 2019 ~ 現在 【社群行銷】 創造知識內容以擴大品牌知名度、建立信任感，打造與產業生態系的良性互動。 -經營 Facebook 粉絲專頁， 2 個

效：優化關鍵字成效-降低點擊成本、提高CTR與轉換率。經過六個月的經營，點擊成本降低25%、CTR提升30%、轉換率提升120%。 主要工作 - 行銷策略：直接與總經理報告，並合作一同規劃公司發展路徑與行銷策略。 - 建立行銷部門與數位轉型：從零到一建立行銷部