⚽🏀🏐知名外商運動品牌 Marketing Director/VP🏐🏀⚽
身為歐洲最大、全球第二大的運動品牌，設計並販售自有運動品牌，涵蓋多種運動項目和超過萬種產品。
在數十個國家中，全球擁有約10萬名員工。

🏅Supports the development and implementation of marketing strategies and plans by adapting priorities to suit local specifications.🏅

• Defines, monitors, and optimizes marketing resources and expenditures.
• Collaborates with the commercial director to plan marketing activities, prioritize campaigns, and allocate budgets effectively, taking into account sports, brands, channels, and customer trends.
• Assists in enhancing the brand image.
• Ensures consistent application of branding guidelines across platforms and touchpoints.
• Ensures marketing messages are aligned with the unique characteristics of local clients.
• Identifies needs and collaborates with HQ/regional hubs to develop customer insights using shared resources.
• Defines market-specific customer segmentation in coordination with the country marketing cluster.
• Contributes to the formulation of the commercial policy with the commercial director and obtains validation from the country leader.
• Shares insights and best practices with HQ.
• Strategizes and executes communication campaigns tailored to meet the specific needs of local markets.
• Oversees the design and implementation of marketing campaigns and events (both physical and digital) in accordance with HQ guidelines, leveraging best practices, available materials, and expert knowledge.
• Facilitates local events and provides training for local Omni-Channel Sports Sales Leaders.
• Establishes objectives (target KPIs/mROI) for each campaign and event.
• Monitors and evaluates local marketing effectiveness against target mROI KPIs.
• Monitors local pricing and promotions performance.
• Manages relationships with local agencies and supports negotiation and procurement of media space.
• Facilitates local marketing expert communities and drives local talent management initiatives.
• Defines local communication guidelines in alignment with HQ's guidelines.
• Ensures implementation and execution of internal and external/PR communications.
• Leads local marketing talent acquisition and development.

• Takes a leadership role in managing local marketing campaigns.
• Demonstrates the ability to generate, comprehend, and effectively utilize consumer and market insights.
• Displays creativity and independence in their approach.
• Effectively communicates and influences others in decision-making processes.
• Takes initiative and shows proactive behavior.
• Possesses strong verbal and written communication skills in English and Mandarin.

• 1st Round: HR / Online interview
• 2nd Round: Sales Head / On-site interview
  
• 3rd Round: GM / On-site intervie
• 如有興趣了解更多JD細節，歡迎直接詢問～
• Email: [email protected]