集團總部 - Pizza Hut Marketing Assistant Brand Manager, side dish (企劃部產品副理)

Job Description

【Communication】
◆ IMC: creative brief, IMC plan
◆ Marketing Material Production
  .Digital/Social media: brief to creative agency, review, post-tracking
  .POSM: brief to internal designer, print quality review, Qty estimation
  .PH website banner: brief to internal designer
  .PH website system: system brief, test, go live check
◆ Media
  .Media plan: brief, agency proposal, cue, implementation, post-tracking
  .PR/event: brief, event support, post-tracking

【Add on tracking and optimization】
◆ Propose scheme to continually drive add on result.
◆ Explore opportunity to optimize add on process.
◆ Monthly sales tracking of Add on.

【Product Development & Promotion & Process Management】
◆ Process Management : NPD/Promotion Proposal, product quantity forecast, incentive scheme, cross-function shake-down, AC meeting, POS code application, store memo, internal marketing
◆ Periodically sales analysis (data-mining, learning & next steps)
◆ A&P management

【Consumer Insight, Competitors/Market monitor】
◆ Market / Competitor Monitor
◆ FGD: brief, concept, screen, fieldwork, report
◆ Consumer validation: brief, screen, quotation review based on contract or previous quotation, questionnaire, fieldwork, report
◆ Call back survey: brief, call list, quotation review based on contract or previous quotation, questionnaire, fieldwork, report

Requirements

1. Minimum education requirement
   - BS Degree with major in marketing. MBA is preferred.
2. Relevant experience and minimum years required
   - At least 5 years of experience in the marketing related field (FMCG industry )
   - New product/business development experience is preferred
   - High growth performance with fast track record
   - Demonstrated ability to handle multiple projects and details simultaneously
   - Ability to work well under pressure with time management
   - Proven track record of consistently exceeding corporate objectives and quotas
   - Strong logic and strategic thinking, analytical skills, presentation, communication, organization, and time management skills
   - Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for team work
   - Quick response, sense of urgency
3. Basic skills requirements
    - Good analytical skills on quali/quanti research finding with strategic insight
    - Fluent in English writing, speaking and presentation.
    - Excellent Excel, Word, and PowerPoint skills

1
5 years of experience required
Regular earnings reach NT$40,000
Optional Remote Work
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About us

怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 940 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。

詳情請瀏覽 www.jrg.com

  • 必勝客:必勝客為連鎖比薩領導品牌,提供美味多樣的餐點,賓至如歸的服務,以及創新的品牌經營,這些皆來自於我們對於顧客最佳用餐體驗的堅持。誠摯地邀請您加入必勝客大家庭,期待您能與我們一同成長、共創未來。
  • 肯德基:肯德基身為速食業炸雞的領導品牌,傳承桑德斯上校對炸雞的熱情和美味,堅持使用原塊雞肉及新鮮手作的製作流程,持續優化點餐體驗和提供顧客更好的餐飲品質與用餐環境,歡迎有熱忱的你一起加入!

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