In charge of developing/implementing CRM acquisition/retention campaigns (Life cycle and segmentation) and marketing ad-hoc campaign.
【Strategy and Sales】
-Developing and managing Co-brand Card loyalty calendar/program to engage and acquire new members using various techniques and approaches
-Using CRM system design customer lifecycle recurring program to increase member sales and retain members with continually performance review
-Managing CRM platform and owned media including push message, SMS, EDM, Improving the open rate and click through rate
-Analyzing member behavior, purchasing cycle and campaigns performance through in-depth data analysis and evaluation.
-Perform data analyses and post activity evaluations to deliver customer insights and make recommendations by CRM system
-Perform timely & accurate KPI reporting on monthly basis
【Communication and Sharing】
-Working closely with cross-functional teams to ensure effective communication and coordination of CRM acquisition and retention program initiatives
-Work closely with data team to dig out the data insight for formulating program
【Agency】
Working with agencies and suppliers to ensure the successful delivery of CRM acquisition and retention program initiatives
【Administration】
-Responsibility for budgetary control on a monthly basis
-Responsibility for CRM SOP/guideline
怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 940 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。
詳情請瀏覽 www.jrg.com