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集團總部 - KFC Marketing Manager (企劃部經理)

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Job Description

Lead multi-category growth plan & future pipeline
• To achieved assigned category target growth plan – Dessert, Burger, drink, breakfast
• Category expansion and portfolio management
• Portable strategy development to in line with regional-global strategy
• Plan and execute annual A&P to meet multi-category growth target
• Supervise BM and AM for career development

Key responsibilities:
- Analyze business, consumer and market data to develop strong customer insights for marketing priorities and activities;
- Formulate a consumer and business insight led strategic marketing plan & category pipeline to deliver sales and transaction goals;
- Supervise subordinates and grow individuals
- Oversee category plan to ensure execution excellence
- Regular business review – weekly & monthly
- Day-to-day business operation

Requirements

Qualifications:
1. Minimum education requirement
- BS Degree with major in marketing. Statics or MBA is preferred.

2. Relevant experience and minimum years required
- At least 5+ years of experience mainly in experience (FMCG/ Retail industry/E commerce).
- Leadership experience is a must – this position needs to supervise two senior marketers
- Preferred food industry

3. Basic skills requirements
- Collaboration skill:
> Proven ability to build relationships with cross function through genuine communication, prompt action and effective problem solving;
> Proven ability to lead, facilitate and negotiate with stakeholders, including navigating conflicting viewpoints
- Commercial sense
> Business acumen, strong logic thinking and commercial planning skill
> Good time management, business writing, organisation and attention to detail

4. Competence Requirements
- Agile working attitude and can accept fast retailer speed& tempo.
- Demonstrated ability to handle multiple projects and details simultaneously.
- Good communication skills can well be managed for cross function communication skill
- Ability to work well under pressure with time management.
- Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for teamwork.

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1
5 years of experience required
Regular earnings reach NT$40,000
Managing 1-5 staff
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Logo of 怡和餐飲集團_必勝客Pizza Hut/肯德基KFC.

About us

怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 940 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。

詳情請瀏覽 www.jrg.com

  • 必勝客:必勝客為連鎖比薩領導品牌,提供美味多樣的餐點,賓至如歸的服務,以及創新的品牌經營,這些皆來自於我們對於顧客最佳用餐體驗的堅持。誠摯地邀請您加入必勝客大家庭,期待您能與我們一同成長、共創未來。
  • 肯德基:肯德基身為速食業炸雞的領導品牌,傳承桑德斯上校對炸雞的熱情和美味,堅持使用原塊雞肉及新鮮手作的製作流程,持續優化點餐體驗和提供顧客更好的餐飲品質與用餐環境,歡迎有熱忱的你一起加入!

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