(Senior) Integrated Marketing Specialist / (資深) 整合行銷專員

Pinkoi.com, a leading online marketplace for unique and original design goods in Asia, is looking for an integrated marketing specialist based in Taiwan.

Job Highlights

1. Plan, organize and implement digital promotional campaigns.
2. Good cross-functional and cross-regional team work.
3. Good with numbers.
4. Passionate for local and overseas designs and e-commerce.
5. Self-starter, energetic, creative curation, problem-solver and well-organized.

Responsibilities

1. Plan, organize and implement digital promotional campaigns regardless of themes, categories, user personas, and regions in Asia.
2. Execute and monitor the performance of (global / regional) marketing campaigns, and prepare related reports and analysis.
3. Develop new buyer acquisition strategies based on external sales trends and user behavior for global campaigns.
4. Keep abreast of international market trends through research and analysis and provide suggestions with new insights.
5. Cowork with cross-functional team (e.g. engineering, visual designers and designer relation).

Essential Requirements

1. Familiar with e-commerce and online shopping trends.
2. Good command of spoken and written English and Chinese.
3. Bachelor’s degree in marketing, journalism or related disciplines, or at least 3 years of relevant work experience.
4. Ability to produce creative copywriting and campaign curation. Experience of leading projects and familiar with social media, advertising and own media.
5. Proven record of leading new user acquisition projects.
6. Ability to integrate resources, communicate and work effectively as a team player in a multicultural environment.
7. Strong data analysis skill. Ability to set up metrics and be responsible for revenue targets. Solid knowledge in Google Analytics and any other analytics tool is an advantage.

Highly desirable

1. Passionate for local and overseas designs. Experience in the cross-border e-commerce/marketing industry, especially in Asian markets.
2. Participate in partnership projects.
3. Participate in the CRM or Loyalty Program plan.
4. Online shopaholic.     

Join us and become a Pinkoist

Please email your resume to [email protected] and attach the following documents:

1. Your resume in English. (including expected salary)
2. Your cover letter in English.
3. Imagine you are the Senior Integrated Marketing Specialist and propose upcoming marketing campaigns in July 2022. Organize a Summer Campaign for 3 regions (Taiwan, Hong Kong, Japan) based on customer behaviors, SNS plans, and collaborative strategies in order to reach company GMV goal at USD 5,000,000 and an increase of new buyers at YOY30%.

We will only notify suitable candidates for an interview. Thank you!