Digital Marketing Specialist

You will be a key driving force in the evolution of Blockchain technology.

Blockchain technology is one of the most prominent technologies in recent years, combining cryptography, decentralized systems, VMs, etc. to provide a decentralized trust system.

There are many projects around the world applying blockchain technology in different fields (finance, gaming, education, healthcare, etc.) to provide more efficient solutions. However, blockchain applications are still struggling to enter the mainstream market, and one of the biggest obstacles is the complicated/cumbersome user experience.

Blocto is the world's most user-friendly blockchain application portal and developer tool, which significantly simplifies the user experience and reduces barriers to entry, enabling the public to easily use blockchain applications and enjoy the value of blockchain.

RESPONSIBILITIES

• Produce engaging and high-quality content suitable for cross-platform posting.
• Own and operate multiple social channels including but not limited to: Facebook, Instagram, Telegram, Twitter, Discord.
• Plan and execute all digital marketing and social project execution, including SEO/SEM, content creation, and campaign strategy development)
• Measure and report performance of inbound and outbound digital marketing campaigns with relevant KPIs and propose optimization plans.
• Analyze social media landscape to supply actionable insights with breaking news, hot topics based on sentiment/market observations
  

Benefit

• 10 official days off per year
• Additional 3-6 days of flexible leaves per year
• Flexible working hours and work-from-home when needed
• Beverage & snacks included
• Company gatherings: Bi-weekly TGIFs etc.
• Employee stock ownership

REQUIREMENTS

• Native or fluent level in spoken and written English is a MUST
• BS/MS degree in Marketing, Business, or similar fields.
• 2+ years of working experience in digital marketing or social media related roles.
• Strong analytical skills and data-driven thinking.
• Experience in developing and implementing digital marketing strategies.
• Analytical and quantitative skills, with a good understanding of digital marketing analytics such as Google Analytics and Amplitude.
  

Great-to-have

• Keen sense and understanding of the Blockchain/crypto industry are preferred.