Brand Manager

Job Description

About Scarlett Indonesia

SCARLETT Indonesia is one of the biggest local beauty brands in Indonesia, both in online and offline channels.

We are ambitious in taking the business to the next level to become a leader in the Personal Care & Beauty categories.

Our growth is not only proven through our innovative new products and team but also through the 5.5M organic followers that we have on social media.

We have a vision to be the #1 Personal Care & Beauty brand in Indonesia and we are inviting you to BE A PART OF US by taking a part in this exciting journey!

Responsibilities:

  • Develop and execute product strategies in alignment with the company's overall business objectives
  • Identify market opportunities, trends, and consumer needs to drive product development and growth
  • Oversee cross-functional teams involved in product development
  • Manage the entire product life cycle, from concept to launch, and on-going product improvements
  • Define product roadmaps, prioritize features, and set release timelines
  • Work closely with Marketing Communication and Research & Development Team
  • Manage budgets related to product development, marketing, and promotion effectively
  • Optimize resource allocation to ensure cost efficiency
  • Measuring and reporting the performance of all processes and assessing against the goal (ROI & KPI)

Requirements

  • Master's or Bachelor's Degree in any related major
  • Have a minimum of at least 2 - 4 years of experience in the Managerial Level in the FMCG/Beauty Industry
  • Have experience in leading online and offline campaigns
  • Able to identify target audiences and devise campaigns that engage, inform, and motivate
  • In-depth understanding of beauty trends, consumer preferences, and competitive landscape with a passion for beauty
  • Strong marketing skills to create effective product marketing strategies and campaigns
  • Leadership skills, team management, and excellent communication skills
  • Strong research and analytical skills
  • Able to think creatively and innovatively

Why SCARLETT Indonesia?

Here at SCARLETT Indonesia, we encourage people to seize their growth opportunities and take the challenges, whilst never forgetting to appreciate every step forward they take.

In this journey, you and us will always run side-by-side, passing every limit and expectation.

The beauty & personal care industry never stops growing. We intend to lead and be the #1 in it.

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Scarlett Indonesia
Cosmetics
501 - 1000 people

About us

SCARLETT Indonesia is one of the biggest local beauty brands in Indonesia, both in online and offline channels.

We are ambitious in taking the business to the next level to become a leader in the Personal Care & Beauty categories.

Our growth is not only proven through our innovative new products and team but also through the 5.5M organic followers that we have on social media.

We have a vision to be the #1 Personal Care & Beauty brand in Indonesia and we are inviting you to BE A PART OF US by taking a part in this exciting journey!


Team

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CakeResume Partner for Scarlett Indonesia
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People Acquisition & Employer Branding

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