About Scarlett Indonesia

SCARLETT Indonesia is one of the biggest local beauty brands in Indonesia, both in online and offline channels.

We are ambitious in taking the business to the next level to become a leader in the Personal Care & Beauty categories.

Our growth is not only proven through our innovative new products and team but also through the 5.5M organic followers that we have on social media.

We have a vision to be the #1 Personal Care & Beauty brand in Indonesia and we are inviting you to BE A PART OF US by taking a part in this exciting journey!

Responsibilities:

• Social Media Strategy Development: Collaborate with Marketing Team to create and execute a comprehensive social media strategy that aligns with the organization's goals and objectives
• Content Creation: Produce engaging & high-quality content for various social media platforms, including text, images, videos, infographics, and blog spots
• Community Engagement: Monitor, respond, and engage with the Social Media Community, fostering positive interactions, and building relationships with followers, fans, and influencers
• Content Scheduling & Management: Use Social Media Management tools (e.g., Hootsuite, Buffer) to schedule and publish content at optimal times for maximum reach and engagement
• Paid Advertising Campaigns: Plan, set up, and manage Paid Social Media Advertising Campaigns, including budget allocation, targeting, Ads Creative Development, and Performance Tracking
• Analytics & Reporting: Utilize analytics tools (e.g., Google/ Social Media Analytics Dashboard) to track and analyze key performance metrics, providing regular reports to assess the effectiveness of Social Media Efforts and data-driven improvements
• Trend & Competitor Analysis: Stay updated on industry trends, emerging platforms, and competitor activity to identify opportunities and adapt strategist
• Content Calendar Management: Maintain a content calendar to ensure a consistent posting schedule and alignment with Marketing Campaigns & Events
• Content Collaboration: Collaborate with Graphic Design, Copywriter, or other internal teams to ensure cohesive and visually appealing content that aligns with brand guidelines
• Social Media Advertising Compliance: Ensure all Paid Social Media Activity adheres to relevant regulations and guidelines, including privacy and advertising standards

• Bachelor's degree in Marketing, Communications, or related field with proven work experience as a Social Media Specialist
• Proven experiences in Social Media Management and Digital Marketing
• Proficiency with Social Media platforms, scheduling tools, and analytical tools
• Strong written and verbal communication skills
• Creative thinking and the ability to generate innovative ideas
• Excellent time management and organizational skills
• Familiarity with Paid Advertising on Social Media platforms is a plus

Why SCARLETT Indonesia?

Here at SCARLETT Indonesia, we encourage people to seize their growth opportunities and take the challenges, whilst never forgetting to appreciate every step forward they take.

In this journey, you and us will always run side-by-side, passing every limit and expectation.

The beauty & personal care industry never stops growing. We intend to lead and be the #1 in it.