Senior Merchant Marketing Manager

The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 35 million shoppers across ten markets.

ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.

The Group powers over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.
Responsibilities
* Identify and establish relationships with high-impact brand partners to create, plan and implement mutually beneficial B2C marketing campaigns.
* Conceptualize and execute co-branded retail campaigns targeted at increasing brand awareness, acquiring new users and engaging existing users in Singapore.
* Project manage and coordinate all internal and external stakeholders to ensure that all deliverables are met on-time.
* Work with graphic designers and external agencies to conceptualize and execute merchant specific campaigns.
* Organize and launch community initiatives to grow and build strong relationships with members of the community to drive positive brand advocacy and loyalty.
* Search or create lead generation, brand exposure and revenue-making opportunities that synergises with our offerings.
* Research, model, evaluate, strategize and execute new growth opportunities based on user behavior, industry insights, competitive landscape, product line up and potential impact.
* Manage the implementation and monitor the success of each partner and campaigns by tracking and analyzing relevant data and metrics. 
* Stay abreast of key industry trends and the use of data to formulate and make recommendations on new revenue opportunities in order to develop a strong culture of rapid experimentation.
* Build and present case studies to be pitched to future merchant partners.

* At least 5 years relevant experience in partnerships/marketing/business building experience, preferably within offline retail and/or e-Commerce environment.
* A self-starter, independent, resourceful, creative and result-oriented individual.
* Demonstrated ability to map out partnership and / or marketing strategy with proven success in key metrics.
* Solid network within Singapore with the ability to build and nurture executive-level relationships with partners, communities and organisation. 
* Strong business acumen, strategic thinking and ability to seek and identify opportunities.
* Strong verbal and written communication skills, with the ability to present opportunities through data analytics.