THE ROLE

Tesla is looking for a Digital and Content Specialist to support the marketing organization with various responsibilities / project management including content creation, lead generation, digital project development and retail marketing campaigns in Taiwan. The position is based out of Taipei and reports to the Sr. Marketing Communication Manager. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.


RESPONSIBILITY

• Work with the Senior Marketing and communications Manager to develop targeted marketing plans with a coherent integration of marketing tactics, digital and CRM activities to achieve business goals.
• Assist in the development, management and implementation of a comprehensive campaign calendar with centralized tracking of all regional marketing events including O2O lead generation events, digital partnership events and external corporate events.
• Manage and initial content creative projects for external newsletters, collateral, digital content and customer communication/ retention (i.e. emails and letters).
• Assist in inbound and outbound communications including customer letters and email for relevant marketing inboxes.
• Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.
• Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
• Manage outside agencies and vendors on a needed basis.
• Evaluate and track the success of programs and campaigns.
• Effectively deliver results of marketing objectives within the designated and agreed budgets.
• Ensure compliance with global brand strategy and corporate identity for Tesla Motors.