- Lead a GTM team of 3 members. 2 Chinese colleagues and 1 Russian employee. - Responsible for yearly smartphone target setting, roadmap design based on 4Ps (Product, Price, Promotion and Place). Conducted market analysis to keep plan well-executed. - Managed product go-to-market strategy execution. Monitored launching schedule, distribution scope, stock level and retail all in places. - Administered PSI management, and make sure goods delivered by air/sea on time. - Controlled yearly channel expenses and budgets. Evaluated promotion efficiency in different channels. - Supported General Director with P&L calculation, reversed financial situation and improved profitability. Main results in 2021: - Yearly smartphone average selling price rose by +15% YoY. - Reno series (Above 333 USD) internal share grew from 6,8% to 14,6% YoY, +75% growth by volume. 20-30K RUB (266-400 USD) price range market share grew from 3,2% to 4% YoY (GFK data). - E-commerce sellout achieved 15 times growth from 2019 to 2021; sixfold from Q1 2021 to Q4 2021. - We successfully launched 3 low-ended smartphones (below 160 USD), and 7 mid-and-high-ended models (160-400 USD) yearly. - Selected "The Most Purposeful Employee of the year" in 2021.

- Managed a team of 4 Russian trainers, who conducted regular trainings for a team of over 200 promoters (up to 500) and retail managers. - Established educational system and training organisation from scratch. - Supported 32 new smartphones and 6 new IoT product launches in Russia market. Managed product training flows and controlled results. - Developed distanced learning portal to educate front-liners across 8 time zones. - Organised over 150 trainings per year with local retailers and operators. - Trained 9 and coached 2 Chinese/Taiwanese Management Associates.