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A highly passionate Automotive Retail & Aftersales Marketer since 2012 with proven track record in campaigns. Always enjoy working as a team to generate WOW! 



University Tunku Abdul Rahman (Malaysia)

Chong Hwa Independent High School

SRJK(C) Kheow Bin

Assistant Marketing Manager @ TAN CHONG EKSPRES AUTO SERVIS SDN.BHD.

Sharon Yip

TAN CHONG EKSPRES AUTO SERVIS SDN.BHD.

Assistant Marketing Manager

Lead & supervise in campaign activation, multi-brand marketing activities planning & digital transformation (Mobile apps with a recruitment drive, ePayment, eCommerce etc), and also support on regional service networks.

Brands: Nissan, Renault, DriveOn, and eGarage (Multi-Brand).

Industry: Automotive Aftersales

Signature Projects:
- National campaigns averagely +2~5% from sales KPI (Shock Sales!, 11.11 Rewards, Year End Sales, etc)
- Assist in Servis Klinik 2020 +50% from sales KPI
- 100% delivered all CRM activities (Birthday rewards, Valentine's Day, Father's Day & Mother's Day) on time.
- MCO & CMCO marketing communications + Business Recovery Plan with achieved 80% from KPI.
- Convert up to 30% target customers into mobile apps.

Role & Responsibilities:

- Assist Marketing Manager in planning and supervising marketing team to achieve Group KPI.
- Analyze sales data and determine sales forecast.
Recommend creative and cost effective promotional activities. 
- Manage & evaluate data to determine the effectiveness of a campaign & also promotional strategies to improve sales and profitability.
- Lead in phase 2 Apps support & development (DriveOn by Tan Chong) and website revamp activities.
- Coordinate and collaborating with other business units on marketing activities (Nissan Test Drive, Airbg Recall Activities, Customer Relationship program, eCommerce on Shopee etc)
- Lead and provide guidance to team members in designing and developing marketing collaterals and promotional materials.
- Formulate marketing strategies, planning & implementing of marketing activities.
- Keep track of the trends in automotive after sales industry and develop innovations & creativity ideas for the market.
- Generate sales & marketing reports to management.
- Support Nationwide Service Networks (mainly focus on East Malaysia)

Skills:
- Negotiation, Communication, Analytical Analysis, Project Management & Coordination.

Tools:
Google Suite, Microsoft, Canva, Mailchimp and Filmora.

Focus in marketing activities planning+budgeting, campaigns activation (collaboration, festival, etc), CRM progrom, support operation team & also certified ISO 9001 lead auditor.

Brands: CKL, Lim Tayar, School of Skills, Interstate Tyre, Nokian Tyres and Lim Tayar Q.

Industry: Automotive Aftersales 

Signature Projects:
- Launch of LOL service package
- Launch of "Check It Lah!" awareness campaign
- Assist in start up School of Skills, Lim Tayar Q, and go-to-market for Interstate & Nokian tyres.
- First launch of Buy3Free1 Tyre Promo +200% from KPI.
- Increase FB fans from 1k to 12k throughout the 7 years.
- Convert red packet into collection series (worth up to RM 100 per set.)
- Convert traditional internal communication into Facebook Workplace.
- Assist in open/relocate for 8 workshops (7 in Klang Valley & 1 in Seremban) with new launch promo.

Role & Responsibilities: 
- Plan & monitor marketing budget.
- Prepare marketing collaterals, festival collaterals and merchandise.
- Formulate marketing strategies, planning & implementing of marketing activities.
- Keep track of the trends in automotive after sales industry & develop innovations & creativity ideas.
- Plan & conduct market research by gathering comprehensive information.
- Plan, organize & coordinate various activities to ensure smooth flow of company events. (Annual dinner, company trip, incentive trip, in-house training & roadshow)
- Manage & evaluate data to determine the effectiveness of a campaign & also promotional strategies to improve sales and profitability.
- Maintain & monitor for social media platform & CRM.
- Liaise with manufacturers, suppliers, agencies & etc. (Castrol, BHP, Genting, Continental, Michelin, etc)
- Perform quality management system to ensuring audits are carried out to ISO9001.

Skills:
- Negotiation,Communication,Analysis,Project Management&Coordination.

Tools:
- Microsoft,Facebook Workplace,Survey Monkey, Mailchimp,Canva,Piktochart & Filmora.

CKL Group of Companies

Senior Marketing Executive

Lead & supervise Operation Department (Domestic, International & Support) to achieve company goal and ensure smooth process on operation. Also, support and provide training to Bangkok & Indonesia office on operation process. 

Product & Service: Trademark, Copyright, Patent & Industrial Design. 

Portfolio:
- Promoted as Head of Operation at 2010 (first joined as Personal Assistant to CEO)
- Completed ISO 9001 Training
- Set up of Patent Department
- Set up of Bangkok & Indonesia Office
- Digitalise clients' file/documents into eLibrary

Role & Responsibilities:

- Provide admin support for Sales & Marketing Department: Answer incoming enquiries, issue invoices, files control, documents arrangements, proceed incoming order, deal with International agent, etc.
- Prepare monthly operation reports for internal and ISO use purpose;
- Monitor and supervise daily International operation flow;
- Manage, guide and train International team members to handle operation duties;
- Manage and update on Customer Management System (CMS);
- Monitor and ensure achievement of departmental objectives to meet with company’s business goals;
- Provide guidance on standard International operating procedures (SOP) and guidelines to support overall operation.

Experiences gained:
- Knowledge of Standard Intellectual Property procedure (Operation);
- Knowledges of ISO;

Skills:
- Team management, negotiation and coordination.

Tool:
- Microsoft & Skype.

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