Duration : January 2014 - March 2015 . Handling sales through distributors to General trade and modern trade retail accounts for an allocated area. . Responsible for achievement of primary and secondary sales target assigned on monthly, quarterly, half yearly, yearly basis. . Negotiation and generation of PO's from local buying manager through team or self and servicing of coordination with the supply chain of stock. . Ensure availability, visibility, display of entire range of product and ensure the good quality of display. . to putting maximum stock in stores trough ARS/Manual orders. . to ensuring MBQ level in the stores, timely replenishment stock. . to merchandising planning and execution and merchandiser and promoter management and engagement. . to aligning and conducting sales demo activity. . to increase the sales in currently existing market by maximizing, point of sales and increasing brand sell through. . Negotiation of terms of trade, margins, shelf space, product range, etc. . Coordination timely and regularly PO's generation, delivery and payment. . Managing the list of local key accounts, running o monthly promotions in all accounts as per direction of company. . Analysis and studying competitors' activity on timely basis. Personal Competencies : ➢ Basic Knowledge of Computer. ➢ Basic knowledge of Internet ➢ Team Handling Skill ➢