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Ashley Lee 李艾珩
Digital Marketing | User Experience | Content Strategy
A storyteller with 2 years experience in marketing communications, ranging from social media, content marketing, content strategy, event marketing, SEO, and public relations. Obtained a master’s degree in digital media and a bachelor’s degree in business administration.
Gender equity and inclusive designs light up my heart.
Professional Background
- Situación actualEmpleado・No está abierto a oportunidades
- ProfessionMarketing Strategy Planner
- Fields
- Experiencia laboral1-2 años (1-2 años relevante)
- Management
- Skills
- LanguagesEnglish・ProfesionalFrench・Principiante
- Highest level of educationMaster
Job search preferences
- Desired job typeA tiempo completo・Interesado en trabajar a distancia
- Desired positionsMarketing
- Lugares de trabajo deseadosTaipei, Taiwan・Seattle, WA, USA
- FreelanceTrabajador autónomo a tiempo parcial
Work Experience
Brand and Marketing Coordinator
Content Marketing Strategist
- Optimized SEO and created content marketing campaigns that educated job seekers, contributing to 5000+ unique page views
- Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency
- Directed marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500 paid attendees
Event & Marketing Intern
- Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing
- Supported events such as startup workshops through coordination and social media marketing
PR Corporate Intern
- Supported PR campaigns for global financial and technology firms (Morgan Stanley, PIMCO, BNP Paribas) through media reports, market research, PR event coordination and proposal development
- Developed practical skills and experiences on marketing and communication strategies
Event & Marketing Intern
- Coordinated ‘NTU Startup Demo Day’ that exhibited 32 startup teams, attracting 318 participants
- Organized and executed internal events, including opening and closing ceremony, happy meal, and graduation ceremony
- Developed event coordination skills from idea development, project management, social marketing and event execution
Education
Master’s Degree
・
Communication in Digital MediaActividades y sociedades
Introduction to User-centered Design
User Research & UX Strategy
User Psychology
Product Content Strategy
Content Marketing
Brand Values and Creativity
Bachelor of Business Administration (BBA)
・
工商管理Actividades y sociedades
Marketing Management
Digital Marketing
Promotion Strategy
Digital Storytelling
Visual Design