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"Let the data tell you "what", but let your emotions guide you in helping determine "why" and "how." 

Annie is a passionate and data-driven marketer with progressive experience in B2B and B2C marketing, specializing in Marketing Automation, Email Marketing, Social Media, and Project Management. She positions herself as a new technology pioneer as well as a liaison who can speak both marketing and technology languages to translate creative ideas into executable action items. 

With international work experience in large global companies and small startups, Annie is a quick learner and a positive thinker who can adjust well to diverse situations and manage multiple challenging tasks in fast-paced and deadline-driven environments. Also, she is a proactive, and detailed-oriented self-starter with drive to continually deliver innovative solutions that smooth the customer lifecycle and optimize the business process.


University of Washington

National Chengchi University

Digital Consumer Marketing Associate

Annie Huang

The Estée Lauder Companies Inc

. Manage projects to drive awareness and conversion with 1M yearly budget, comprising paid media, social, influencer 
 	 and counter innovation partner with Marketing, Sales, Customer Insights, retailers and agencies on strategy, creative, 
 	 execution and reporting increased digital activations by 775% across 9 brands including La Mer, Clinique and Tom Ford 
 . Launched the first E-commerce shopping platform with 7 brands through WeChat for Chinese consumers - the key 
 	 sales growth driver lead the design ideation and collaborate with internal and external stakeholders on feature 
 	 development, QA, product assortment, and multilingual content developed and rolled out a robust GTM strategy with 
 	 paid media and airport OOH marketing support created new revenue stream and garnered 900 active users in 1 month 
 . Implement test and learn strategies drove innovation of new promotions, platforms, and tactics by 288% in 6 months to 
 	 engage multicultural consumers, including pioneering Google Place Ads, Alipay Coupon and WeChat HTML5 Game eBay 
 Bellevue, WA, USA

. Led a team of 5 people to implement the marketing automation strategy with HubSpot to improve companys lead 
 	 management, CRM, email marketing, SEO, and social media strategy on Twitter and Facebook 
 . Planned and coordinated 6 Data Science training bootcamps in Seattle, Silicon Valley, London and Singapore served 
 	 as primary contact for event vendors and attendees managed end to end logistics and venue selection/negotiation 
 LOréal Taipei, Taiwan

Data Science Dojo

Marketing and Event Planning Manager

.	 Supported 2 teams of 8 people in day to day tasks including sales reports, PO, visual merchandising, and PR 
 recognized as top assistant for high-quality performance as a detail oriented and deadline-driven professional 
 Microsoft Taipei, Taiwan

Garnier

Brand Marketing Assistant

.	 Rolled out an omni-channel marketing campaign for Windows 8 targeting college students, resulting in reach of 30 
 	 campus roadshows and 6000 student interactions, recognized by Microsoft HQ and received additional budget

Annie Huang’s posts