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Catherine Lin
Associate Performance Consultant
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Catherine Lin

Associate Performance Consultant
I have over 8 years of experience working in the digital marketing industry. Currently, I work as a Performance Consultant for LINE Corp. to help the sales team to manage and optimize online media campaigns via LINE products. Proficient in data analysis and strategy planning, good at handling multiple tasks with cross-functional teams as well. Previously worked at iProspect as an Account Manager. Operating ad accounts from multiple channels and leveraging ad performance regarding clients' business goals. Good at communication and building good relationships with clients. Also, I am an orientation trainer for teaching product knowledge to newcomers. I am passionate about data analysis and eager to explore more possibilities in that. Hope I can dedicate my experience to sharing the findings with the company and leveraging the benefits! Competencies: LINE ads products(Official Account, Sponsored Stickers... etc.), SEM, Google AdWords, Facebook Ads, Yahoo Bing Ads, Yahoo Native Ads, Google Analytics, Tableau, Excel pivot, Word, PowerPoint
LINE Corporation
Logo of the organization.
Tamkung University
Taipei, 台灣

Professional Background

  • 現在の状況
  • Profession
    Data Analyst
    Account Manager
    Digital Marketer
  • Fields
    デジタル
    マーケティング・コミュニケーション
    ビッグデータ
  • 職務経験
    6〜10年
  • Management
    なし
  • Skills
    Good Team Player
    Stress Resistant
    Time Management
    Logical Thinking
    Flexibility
    Client Relationship
    Marketing Strategy
    Data Analysis
    Data Visualization
    Analytical Thinking
    Pivot Tables
    Google AdWords
    Google Analytics
    Line ads
    line chatbot
    Line@行銷工具
    Analytic Problem Solving
    Analytical Skills
    Critical Thinking and Problem Solving
    Ability To Work Under Pressure
    Project Management Skills
    Cross Functional Communications
    Facebook Marketing
    facebook ads
    Document Preparation
  • Languages
    English
    流暢
    Chinese
    ネイティブまたはバイリンガル
  • Highest level of education

Job search preferences

  • Desired job type
    フルタイム
    リモートワークに興味あり
  • Desired positions
    Associate manager Performance Consultant/Account manager/Sales Specialist
  • 希望の勤務地
  • Freelance
    非フリーランス

Work Experience

Associate manager Performance Consultant/Account manager/Sales Specialist

4月 2018 - 現在
- Collaborate with sales and PM teams to plan the marketing strategy of LINE Products. - Make an analysis report report from internal data bases and deliver useful insights to the stakeholders. - Implement and boost the pilot cases when new function launch. - Manage and communicate with key clients to work efficiently and optimally by deepening the relationship to increase retention as well as grow revenue. - Diagnose the ads issue and find out the best solution to fix it. - Trainer of the online course for entry-level advertiser's.

Senior Media Buyer

11月 2016 - 3月 2018
1 yr 5 mos
- Manage and analyze online media campaigns across various traffic sources to catch more traffic and help the department to leverage the profit as much as we can. - Data mining and provide marketing suggestions forward to department head. - Strategy media plan based on app category or advertiser's industry/country. - Main focus paid media such as Google AdWords, Facebook, Twitter, Amazon

Account Manager

12月 2013 - 7月 2016
2 yrs 8 mos
- Manage online media campaigns including Google Ads & Yahoo Bing ads and optimize ads performance to achieve the Advertiser's KPIs. - Build and maintain good client relationship from various verticals. - Provide the marketing suggestions to help advertiser's making business decision. - SMB is the major group that we serve for.

Education

Logo of the organization.
Bachelor’s Degree
Bachelor of Economics
2009 - 2013