I oversaw the company’s marketing team, social media promotion, and advertising efforts to drive sales and build brand awareness. My responsibilities included developing an overall marketing plan, approving campaigns, creation, monitoring, and reporting of KPIs, hiring, onboarding and training of the marketing team. *Led both in person and remote marketing teams. *Implemented social media, branding, and lead generation strategies. *Hired and trained marketers. *Created training and reviews programs for the marketing team. *Created cross channel campaigns for product launches. *Growth the team from 3 to 8 marketers. *Generated 25% of the inbound leads. *Generated more than 200 sign ups every month. *Led the development of one of the main features of the product, creating a new revenue line for the company. *Planned, reviewed and worked together with PR firms for the development of the CEO’s personal brand.

I led the development of strategies, systems, and processes that enabled the company to scale its team and values via our People & Culture department. I drove the culture, core purpose and values of PropertySimple while also collaborating in the creation of new HR policies ensuring best practices for employee relationships, training, onboarding, and retention. *Helped the company to win an award as a top 1% place to work in the Tech Industry (TinyPulse “awards”). *Supported a remote team of 30 people. *Created and implemented the Culture & People plan and strategies from scratch. *Implemented and managed an Engagement quality software program for the entire company. *Created the company’s handbook and onboarding plan. *Interviewed and filtered potential new hires. *Created and implemented monthly reviews and interviews with the entire company. *Created and implemented the most popular initiatives to promote more connection between employees called “The Breakfast Club”.

As a university professor, I created and taught the curriculum for Entrepreneurship & Leadership classes for Communication, Advertising, and Journalism Bachelors. *Developed the curriculum for the entire program. *Taught weekly classes. *Trained students to pitch their business ideas for startup competition. *Won a StartUp Competition with my students two years in a row.

As a founder and CEO I lead a team of five people to create and develop an original product and suite of online magazines with over a hundred regularly contributing bloggers. I was responsible for managing the company’s operations and partnerships and leading the development of all the marketing and design strategies. *Secured seed capital funds via StartUpChile. *Worked with the development team to create the company's website and e-commerce shop. *Launched 4 online magazines. *Managed and partnered with more than 100 bloggers from different countries. *Worked directly with factories in China to develop products for the e-commerce shop. *Reported to the company’s investors.