Shopee E-Commerce – most downloaded shopping app globally in 2021 (Marketplace Pulse) Managed team of 5 and led China Cross Border Brand BD and incubation strategy. Onboarded 200+ brands in 8 months. Achieved order growth by 808% in 3 months. Prioritized prospects according to 3 aspect fits, product/logistic/operation fit. Drove conversions through understanding of their product market and business model. and provided consultation on how to synergize Shopee offerings with their overall expansion strategy. Acquired brands such as Ubras (Underwear category Top 1) , Deli (Leading stationary brand), 美康粉黛 (TOP makeup brand with 10M+ followers), 相宜本草 (TOP skin care brand with 10M+ followers), Moody (Tmall eye care Top 4), Onikuma (AE Audio Top 3).

VIVO MOBILE – 2rd market share in China 2021 Led e-commerce focused iQOO Neo series’ entire life cycle. Starting from product strategy to defining core product specs, by deep-diving into market research data and consumer insights. Drove business alignment / communications between key stakeholder teams to achieve the success of product creation. Managed overall marketing direction, from product POD education for all key teams, to advertising, and go-to-market strategy. Owned 3 products, achieved over 100% sales target. Neo3 achieved number 1 share in 2.5K-3.5K segment. In charged of product launch strategy, including being the core speaker for Neo5 product launch event. Neo5 achieved 5 times opening sales compared to Neo3, and breaking VIVO’s online record for opening sales.

Strategic Alliance: Initiated strategic alliance with Google Developer’s Day, created business opportunities through strengthening relationships with Google client and brought in 400K revenue in ads. Strategic Initiatives：Created new business model for Mobike Preferred Location (MPL); led regional teams of 200+ on national expansion project and streamlined entire process from manufacturing to going live- implemented globally Warner Bros Partnership: Created national deployment strategy of Justice League campaign bikes (ten thousand plus bikes); managed entire process from design, production, installation, logistics to final deployment

ZEON CORPORATION – 2nd largest global PDF solution provider Established relationships with distributors from India, UK and HK generating ~USD$30K revenue in 1 month; conducted software educational training for 60+ audiences. Converted major clients such as SGS, with 400+ volume licensing in 4 months ~USD$40K Managed Zendesk client service platform, handled 1,300+ technical support cases with 98% resolution rate; increased customer satisfaction to 100%, and converted 17% customer support cases into repurchases. Initiated development of Gaaiho PDF Reader based on market research; it received positive media coverage and reached ~50K users within 2 months, increased brand exposure and sales for PDF products by 13%

Formalized SOP as part of sales strategy and led sales team of three; successfully brought in ~200 fashion retail stores onboard Shoptong platform in 2 months Managed and filtered feedbacks to back-end/API/iOS engineers to continuously optimize product for better user experience, leading to a 23% increase in user (store) satisfaction