3月 2018 - 現在
Led the local marketing and event strategy as managing director, contributing to business growth and P and L. TP and C sources and produces high quality, never before seen live performance with a focus on up and rising Jazz, indie pop, rock and R and B artists.
Headed marketing communication to gain market leadership with strategy of selective international artists
and locally relevant marketing executions. In just, drove revenue from 0 to NTD 8MM and attracted 6, 000 participants. Beat all competitors among western concert/live house market as Top 1 player
Deployed social media Facebook and Instagram, digital ads, email and prints marketing with insight-based
activation. Grew Facebook fans from 0 to 5000+ and email subscription to 5000+, creating high stickiness
on social media and 10% EDM click rate
Successfully established brand image and cut in market niche by influencer endorsement, media exposure and
creative contents. 100% shows were able to break even, and 40% of shows were completely sold out
Performed market and target audience analysis through qualitative research and data analysis, identifying
consumer needs to drive revenue and adapt future strategies
Managed cross-functional teams and communicated effectively with shareholders and international musical
agencies, and successfully solved PR crisis and customer complaints to sustain brand image
Marketing and PR Consultant Taipei, Beijing, Shanghai