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Hedy Yang
用戶營運主任 Marketing Supervisor @ LINE TAXI
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Hedy Yang

用戶營運主任 Marketing Supervisor @ LINE TAXI
擅長行銷企劃、專案管理,能夠在高度變化的新創企業中建立工作流程、學習快速、合作能力佳。 擁有超過五年的跨文化工作經驗,對人際關係高度敏銳,能靈活整合資源,完成跨部門專案。
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LINE TAXI
國立台北教育大學
Taipei City, Taiwan

Professional Background

  • Current status
    Employed
  • Profession
    Growth Hacker
    Marketing Development
    Marketing Strategy Planner
  • Fields
    Internet
    Mobility
    Mobile Apps
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    User growth
    CRM
    Marketing Campaigns
    Marketing Strategy
    Project Management
    Membership Management
    Fast Learner
    Creativity
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

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用戶營運主任 Marketing Supervisor

LINE TAXI
Full-time
Sep 2019 - Present
Taipei City, Taiwan
✔ User Growth : Develop and execute market expansion strategy in the Southern and middle part of Taiwan. ✔ Gamification:Increased user retention through innovative and interesting campaigns, turned into a business showcase. ✔ Loyalty:Membership policy implementation. ✔ CRM:Segmented communication to reduce churn rate and reduce subsidy cost. ✔ Express e-commerce (May 2021~ Feb 2022): ● Executed project during Covid, successfully grabbed over 20 media coverage. ● Merchandise selection, over 100 merchants management, promotion campaigns and communication material production. ● Collaborated with cross-functional teams to integrate the customer experience.
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Freelancer

Freelancer
Freelance
Mar 2019 - Aug 2019
6 mos
Taipei City, Taiwan
✔ Social Media Marketing : Included craft beer, movie , performance art and App industry. ✔ Offline Event:Implementation and execute an annual VIP event with cross team, got 95% customer satisfaction. ✔ Copywriting:Official website、Interview.
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營運經理 Operations Manager

遊牧行
Full-time
Nov 2016 - Mar 2019
2 yrs 5 mos
Taipei City, Taiwan
China
✔ Marketing & Branding: ● Recruited over 700 customers, made 47% of the revenue. ● Increased Facebook page organic reach 532% through content, KOL mutually beneficial cooperation. ✔ Operation: ● Started business with the founder, managed and trained Taiwanese and Tibetan over 20 employees. ● Imported working system with travel agency, medical advisor. Optimized workflow and increased 60% efficiency.

Project Manager

以立國際服務
Full-time
Sep 2013 - Jun 2016
2 yrs 10 mos
✔ Led over 500 volunteers participated in Myanmar, India, Inner-Mongolia, and Cambodia projects, helped to reduce local safety and environmental issues. ✔ Collaborated with over 20 local members, to ensure volunteer projects proceed smoothly.

Education

Bachelor’s Degree
心理與諮商學系
2009 - 2013
Activities and societies
✓ 2012 年國立台北教育大學暑期「心理與諮商暑期營隊」擔任總召集人 ✓ 2011 年國立台北教育大學「熱門舞蹈社」擔任活動長

Licenses & Certifications

基礎數位行銷資格認證

Google
Credential ID: NU92XZY46
Issued Apr 2019
No Expiration Date