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Field study from Ahmedabad and research for sanitation systems. Created a new water diverting toilet design, culture context-fitted business model and hygienic services for slum dwellers.
( Team members:  Aniol López / Kirsten Lussenburg / Marte Fekkes / Robert Janssen)

https://www.behance.net/gallery/26890723/2013-Reinvent-the-Toilet

Reinvent the Toilet Challenge

User Experience Designer & Design Researcher

Imogen Chen

Created a pacing strategy by technology opportunities and scouting.  Conducted feasibility study in emerging technology relevant to activity measurement and setting achievable goals and vision for company to undertake over specified time frame. 

https://www.behance.net/gallery/27357099/2012-Technology-Roadmapping

Technology Roadmapping

- Develop product/service with consideration of market needs, brand images, product portfolios and consumer experience.  

- Apply techniques like brand analysis, technology roadmapping, contextmapping skills, future scenarios and vision in product design to capture the next business opportunities for companies.


Delft University of Technology

- Design and develop products driven by functionality and aesthetics. 

 - Colour planning and product prototyping.

Tunghai University

Imogen Chen I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted many busi...

ONEDOR

Project Manager (Contract)

- Developed digital marketing strategy on the basis of target audience research, marketing channels study, etc.
- Executed e-commerce initiatives such as online advertising and social media copywriting to increase brand awareness.
- Investigated customer’s preference toward product through online survey and conducted A/B testing referred to product and channels.


Design & Research
- Revitalised nonprofit’s visiting experience and service touchpoint based on the user research findings from field observation, stakeholder interviewing and diary study. 
- Facilitated design thinking workshop and delivered trend/insight of post-pandemic world to audiences.

Product & Management
- Assisted self-developed product/service from scratch included desktop research, competitive study and user personas as well as developed proper product strategy for product-market fit.
- Led a social analytics tool development included goal setting and progress scheduling with data analyst.

User Experience Designer 

- Conducted secondary research on industry trends , consumer behaviours and current technology for strategic proposal. 

-  Researched on specific topics, e.g. blockchain, mobile game and crowdfunding to support executives in decision making.

- Facilitated internal sessions for market trend discussion and competitor watching.

- Participated user experience optimisation for htc.com/us/support/

HTC Corporation

Design Researcher

- Operated a personalised leathercraft business to deliver handmade experience and to satisfy the unmet needs during commute.

CIJ Leather

Founder

- Designed the user interface of surveillance software and  refreshed visual design in marketing campaign.

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