- Developed digital marketing strategy on the basis of target audience research, marketing channels study, etc. - Executed e-commerce initiatives such as online advertising and social media copywriting to increase brand awareness. - Investigated customer’s preference toward product through online survey and conducted A/B testing referred to product and channels.

Design & Research - Revitalised nonprofit’s visiting experience and service touchpoint based on the user research findings from field observation, stakeholder interviewing and diary study. - Facilitated design thinking workshop and delivered trend/insight of post-pandemic world to audiences. Product & Management - Assisted self-developed product/service from scratch included desktop research, competitive study and user personas as well as developed proper product strategy for product-market fit. - Led a social analytics tool development included goal setting and progress scheduling with data analyst.

- Conducted secondary research on industry trends , consumer behaviours and current technology for strategic proposal. - Researched on specific topics, e.g. blockchain, mobile game and crowdfunding to support executives in decision making. - Facilitated internal sessions for market trend discussion and competitor watching. - Participated user experience optimisation for htc.com/us/support/

- Operated a personalised leathercraft business to deliver handmade experience and to satisfy the unmet needs during commute.

- Designed the user interface of surveillance software and refreshed visual design in marketing campaign.

- Customised high-end jewellery design and studyed the trend of luxury goods.