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INSEEC Paris

Chinese Culture University

Brand Ambassador

Ivy Lee 李怡萱 I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted many busi...

Ivy Lee 李怡萱

HOE INTERNATIONAL LTD (SPEY Single Malt Scotch Whisky)

Brand Ambassador Activities
• Acting as key brand representative, reflecting brand image and delivering brand message to target audience.
• Providing professional product knowledge to internal/ external stakeholders/ key distributors/ wholesalers focusing on whisky knowledge and unique product portfolio. 
• Raising SPEY brand awareness and build customer loyalty through tasting event, VIP dinner, rotary club speech, seminar, online/ offline tasting course, trade fair...etc.
• Increasing product sales and reach VIP department Quarterly KPI by creating joyful/ professional consumer brand experiences.

VIP Customer Relationship & Sales
• Maintaining existing customers relations, keep providing VIP experience to boost sales and raise brand awareness among CEO, president's inner circle.
• Operating 2 SPEY sponsored golf club, hosting golf club social dinner monthly.
• Aligned with VIP team, sold 200+ SPEY Single Cask to VIPs and enterprises.

Event Planning
• Planned and executed 200+ consumer event for branding and boosting sales, including VIP dinner, trade dinner, rotary speech, golf tournament, cigar x whisky tasting event...etc.

Marketing Activities Execution
• Collecting latest industry news, data, provide insights and analysis reports to marketing manager.
• Creating social media content according marketing plan.
• EDM marketing content writing and SMS marketing content writing. 
• Cross-functional communication with sales department, design department and financial department.
• Working with marketing team develop POSM and product USP.
• Press documents translation, distillery’s tasting notes translation.
• Reviewing external partners selling commission application monthly.
• Tracking VIP department sales report weekly, provide relevant insights to sales team.

PR & Marketing Supervisor

• Work as SPEY customer service, from immediate customer problem-solving, whisky knowledge providing to products recommendation via 0800 hotline.
• Curated SPEY official social media platforms, interacting with customers and other stakeholders via SPEY social media accounts, including Facebook, LINE@.
• Updated and maintain VIP customer data for remarketing usage.

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