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karen-huang
Assistant Brand Manager
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karen-huang

Assistant Brand Manager
I am expert in media public relations/interview writing and brand marketing. I used to be a broadcaster. television. magazine reporter &I have a complete channel, brand advertising marketing experience over 17 years.
Raphael Biotech Medical Group
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銘傳大學 Ming Chuan University, MCU
台灣台北市

職場能力評價

專業背景

  • 目前狀態
    就職中
  • 專業
    內容行銷人員
    社群行銷人員
    品牌行銷人員
  • 產業
    醫療實踐
  • 工作年資
    15 年以上 (15 年以上相關工作經驗)
  • 管理經歷
    我有管理 1~5 人的經驗
  • 技能
    Word
    PowerPoint
    Outlook
    Excel
    專案管理
    Marketing
    GAIQ(GA分析認證)--進階證照
    採訪寫作/文案撰寫
  • 最高學歷
    大學

求職偏好

  • 預期工作模式
    全職
    對遠端工作有興趣
  • 希望獲得的職位
    公關/品牌行銷/文案
  • 期望的工作地點
    台灣台北市
  • 接案服務
    不提供接案服務

工作經驗

Assistant Brand Manager

2021年1月 - 現在
台灣台北
1. Establish a brand marketing department, build an audio-visual and planning team from scratch, and successfully promote the line official account, establish a marketing model, and successfully help the company survive the epidemic. 2. Brand marketing content: online and offline marketing planning of clinic medical services and Zhibalance Health Business Co., Ltd. 3. Lead the digital media group film production and planning team of 5 people, and assist in film dubbing. Responsible for the copywriting of the official website advertising page, content marketing and Youtube SEO optimization, editor-in-chief of the official website health education articles, youtube channel management, marketing the professional image of doctors and therapists. 4. LINE and word-of-mouth community marketing have created the ability to attract customers. The number of friends on the LINE official account has increased by more than 10 times, and the number of followers is still increasing, greatly increasing brand exposure.

Marketing Manager

2019年6月 - 2021年1月
1 年 8 個月
台灣台北
1. The successful planning of the Annual Sale has increased the number of members in all stores in Taiwan by 2-3 times! 2. Excellent news writing and public relations operation ability, create media coverage for free every month. 3. DM planning and execution of the activity schedule of direct sales and franchise stores. 4. Annual catalog production and cross-industry cooperation negotiation 5. Write and manage brand fan page and Line editor. The planning of Line coupons has successfully brought new customers and membership growth of 3 times. 6. Planning and execution of newspaper advertisement content. 7. Planning and opening press conference of the Elderly Independent Living Exhibition Center.
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Ecommerce product manager

2016年3月 - 2017年3月
1 年 1 個月
台灣台北
1. Media public relations: attract more than 2-4 well-known media reports every month. 2. Member publications written by members drove the sales of slow-moving products in the past and greatly increased orders. 3. A single FB advertisement brings in 500,000 sales, and the monthly exposure of the product has increased significantly compared with the past. 在 Go
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Marketing Specialist

2014年6月 - 2015年9月
1 年 4 個月
台灣台北
SOCIE, a Japan boutique SPA brand in SOGO department store counters in the province 1. Media public relations: On September 22, 2014, the Liberty Times featured a half-page exposure, and the Elegant Liujin Course was launched, and the single-month performance hit the second highest record in history. 2. Others: cross-industry cooperation, monthly promotional activities and various publicity planning, management of advertising company proposals and control of production quality, hosting of VIP night promotion party, proposal of department store schedule activities, production of videos for VIP, week celebration support counters Events, planning and production of sales support materials and event production materials for all stores in the province. CRM event planning...etc.
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Marketing Director

2012年3月 - 2014年5月
2 年 3 個月
台灣台北
1. Media public relations: The medical beauty brand - "DNAEGF" has about 7~20 media exposures per month! New product launch press conference, exclusive interviews, and without a spokesperson, successfully obtained half-page coverage of the Apple Daily Medical Edition and 2 TV stations and other media reports with the news topic operation, and the new product was sold out of stock immediately when it was launched! Create millions of advertising benefits! 2. Brand marketing: CRM, official website and FB management, advertising literature writing, channel (dermatology, medical beauty clinic, pharmacy) activity planning, communication with beauty bloggers, etc.

Editor-in-chief

2010年7月 - 2012年3月
1 年 9 個月
台灣台北
1. Media public relations: Co-organize the opening press conference of the Museum of Treasures, interviews and links, and create about 4 million advertising benefits! 2. Write copywriting for products such as good fortune, health preservation, artwork, jewelry and Buddhist cultural relics; write articles for health care columns; edit articles for fortune books and magazines, which are well received.

Marketing Specialist

2006年11月 - 2008年9月
1 年 11 個月
台灣台北
1. Media public relations: Arrange free interviews with the media, including Tianxia Magazine and major newspapers, equivalent to 5 million advertising benefits, and improve the image of Shun Tiantang. 2. Successfully planned the biotechnology exhibition jointly organized by 4 subsidiaries of the whole group, which attracted media exposure!! Comments from the supervisor: strong planning ability, serious work! 3. Plan and implement the brand launch of "Vigorous Bravery", and be familiar with the complete marketing operation process.
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Supervisor

2005年3月 - 2006年11月
1 年 9 個月
台灣台北
1. Editor-in-chief of Taiwan Bayer Image Manual won an overseas award. 2. Arrange free interviews for business owners with good media relations (each project earns hundreds of thousands of dollars in extra income for the company!) 3. Seek cooperation from government agencies and co-organizers to create the largest scientific Chinese medicine exhibition and series of activities in the country.
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Reporter,Anchor

2002年8月 - 2005年2月
2 年 7 個月
1. The on-the-spot response to the broadcast was good, and the typhoon was good, which was affirmed many times by the supervisor and the program host. 2. Assisted many business owners to produce special reports and insert marketing. 3. Reported on Formosa Plastics' organic recycling topic, achieving high ratings. Note: Due to irregular work and rest, I want to change the track to the field of corporate public relations.

學歷

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Bachelor of Arts (BA)
Mass Communication, &Business Administration
1999 - 2002