※ Responsibilities - Participated in Growth projects as UIUX designer and project owner which contribute to business goals (Acquisition, Activation, Retention) - Design cross-platform user experience and interface that serves in localization solutions. - Deploy user tests with user researchers to collect qualitative data for several projects. - Employs data-driven approach in experiment design and makes strategic decisions based on data analysis that aligns with key metrics. ※ Projects - Developed UI solutions for redesigning the interface for 2C2P Thailand checkout procedures. - Responsible for Pinkoi Flagship shop traffic optimization project which resulted in increasing 126% of brand page traffic. - Took part in UIUX design for large campaigns such as Anniversary and Xmas. And designed various types of game flows and UI.

- 與行銷企劃團隊合作，設計活動檔期之RWD網頁切版(熟捻Html、CSS，從無到有製成網頁) - 數位行銷視覺設計、影片剪輯，例：官網Banner、FB粉絲專頁、Instagram的廣告文宣、EDM等 - Mobile App、Mobile Web、Desktop、全平台使用者介面UI與互動模式UX優化，上線測試與修改 - 跨部門合作，提供線上/線下(O2O)商業廣告設計解決方。例：印刷文宣 - 使用GA對設計項目成效分析與調研 ※ UX Research - Deploy eye-tracking experiment with NCTU Lab to investigate the usability of navigation. Understand user story to optimize user interface and lower bounce rate effectively. - Analysis user behaviour by Google analysis, heatmap, A/B testing and questionnaires and improve Web/mobile interface, filter and checkout procedure to enhance conversion rate. - Represent as lead UX Referent to help holding UX workshop in projects and monthly UX conference which helps to create innovation and on-job training. ※ Web Design - Spearheaded the launch of Decathlon's e-commerce platform in Sept. 2015 by developing user interface architecture and navigation schemes creating over NT$ 100M TO in the first year. - Developed UI solutions for redesigning the interface for checkout procedures, FAQ, and other E-commerce projects. - Performed front-end development (HTML5/CSS3) for interactive and multiple web devices to improve usability and optimize user experience. - Visualized and created marketing content, promotions for email marketing and designed both online and offline commercial materials.

※ Participant in system planning for volunteer management system of Taiwan International Cooperation and Development Fund. ※ Conducted interviews with clients to determine their needs and formulated action plan to achieve them. ※ Assisted to develop site architecture, wireframe, and User Interface specifications for several projects.