Sindy Chen
Associate Marketing Manager
Self-driven marketing professional with more than 2 years of experience in digital marketing and project management. Proven skills in content marketing (SEO), email marketing, paid marketing, social media marketing, influencer marketing.
Familiar with various digital marketing, communication, and project management tools, including Google Analytics, Google Search Console, Google Ads, Ahrefs, Slack, Trello, etc. Fluent in Mandarin Chinese and English.
CakeResume
National Tsing Hua UniversityTaipei, Taiwan
Professional Background
Current status
Employed・Open to opportunities
Profession
Marketer
Fields
Human Resources
Work experience
2-4 years (2-4 years relevant)
Management
I've had experience in managing 15+ people
Skills
Google AnalyticsGoogle AdWordsKeyword ResearchSEO CopywritingProject ManagementLeadershipProblem SolvingEmail MarketingInfluencer MarketingContent MarketingGrowth MarketingTeam Management
Languages
English・Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full time・Interested in working remotely
Desired positions
Marketing Specialist
Desired work locations
Taipei, 台灣・Taichung, 台灣・Singapore, 新加坡
Freelance
Part-time freelancer
Work Experience
Associate Marketing Manager
October 2019 - Present2 yrs10 mos
- Planned, executed, and optimized content in Chinese, English, and Bahasa Indonesia. - Recruited, trained, and managed 30+ writers/interns to achieve SEO and traffic goals. - Planned and completed a series of emails for 2B & 2C users based on their lifecycles to drive more micro conversions. - Planned, completed, and optimized Google Search and Facebook (Instagram) ads targeting the Taiwanese and the international audiences. Utilized tools and techniques such as Google Ads Keyword Planner, Google Optimize, A/B testing, etc. - Planned and managed several social media channels, including Facebook, Instagram, LinkedIn, Pinterest, etc. - Worked with interns to research and reach out to suitable influencers/KOLs/brands in Indonesia for collaboration. - Researched and reached out to companies/blogs/media for link-building opportunities. - Hosted and delivered 5+ workshops and speeches in Chinese and English on the topics of SEO writing, career development, personal branding, digital marketing, CV/resume writing, cover letter writing, etc.
Stationed Intern
Asia Silicon Valley Program - Bangkok, Thailand
June 2019 - August 20193 mos
- Contacted 50+ corporate, and reached initial cooperation agreements with 3 companies. - Conducted research on the banking system, FinTech startups & the medical industry in Thailand. - Developed business and human networks in both Taiwan and Thailand.
Student Investor
October 2018 - June 20199 mos
- Got in touch with 30+ startup teams, and performed due diligence investigation on 10 startups. - Cooperated with colleagues on organizing 2 sharing & matching activities, and attracted 50+ participants. - Conducted investment risk assessment on 2 companies, and completed 1 investment.
Education
National Tsing Hua University
Bachelor’s Degree・Economics
2015 - 2019・ 4/4.3 GPA
Activities and societies
*Hult Prize Regional Finals (Shanghai & Tokyo) - Team leader (2017.12~2019.04) *Hult Prize at NTHU - Campus Director (2018.08~2019.06) *NTHU Toastmasters - Co-founder / Vice President Education & Membership / Area Director (2017.09~2019.06) *Cross Strait Elite program - Innovative Entrepreneurship (Beijing) - Team leader (2017.07~2017.08) *International Youth Leadership Finance Summit (IYLFS) (Shanghai) - Team leader (2016.06~2016.08)
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