As a Senior Project Specialist at Ogilvy Experience, I collaborated with a foreign vendor, in-house tech developers, and designers to build and maintain an AI deepfake campaign site for a new product launch. This campaign leveraged cutting-edge technology to create a personalized and engaging user experience, increasing brand awareness and conversions.
I also took charge of the maintenance and regular updates of member data, ensuring data accuracy and integrity. Successfully implemented API and Salesforce solutions, streamlining data management processes and optimized UI/UX for a database containing 100,000+ member records, improving overall user experience and system efficiency.As a Senior Project Specialist at Ogilvy Experience, I collaborated with a foreign vendor, in-house tech developers, and designers to build and maintain an AI deepfake campaign site for a new product launch. This campaign leveraged cutting-edge technology to create a personalized and engaging user experience, increasing brand awareness and conversions. I also took charge of the maintenance and regular updates of member data, ensuring data accuracy and integrity. Successfully implemented API and Salesforce solutions, streamlining data management processes and optimized UI/UX for a database containing 100,000+ member records, improving overall user experience and system efficiency.