As a Senior Project Specialist at Ogilvy Experience, I collaborated with a foreign vendor, in-house tech developers, and designers to build and maintain an AI deepfake campaign site for a new product launch. This campaign leveraged cutting-edge technology to create a personalized and engaging user experience, increasing brand awareness and conversions. I also took charge of the maintenance and regular updates of member data, ensuring data accuracy and integrity. Successfully implemented API and Salesforce solutions, streamlining data management processes and optimized UI/UX for a database containing 100,000+ member records, improving overall user experience and system efficiency.As a Senior Project Specialist at Ogilvy Experience, I collaborated with a foreign vendor, in-house tech developers, and designers to build and maintain an AI deepfake campaign site for a new product launch. This campaign leveraged cutting-edge technology to create a personalized and engaging user experience, increasing brand awareness and conversions. I also took charge of the maintenance and regular updates of member data, ensuring data accuracy and integrity. Successfully implemented API and Salesforce solutions, streamlining data management processes and optimized UI/UX for a database containing 100,000+ member records, improving overall user experience and system efficiency.

- Increased 4% of publicity by leading PR strategy and social media contents. - Slashed 20% of daily manual CS works by arranging for an effective online CS flow for customer service team. - Increased 4.5 times of conversion rate by developing the online product-experience flow for sales team.

- Increased 250% of Instagram followers by generating invigorating contents for creating a support-net. - Increased 250% members over 4 months by initiating monthly club events. - Slashed defined decoration fee 10% by delivering all the blueprints.

- Increased 200% weekly reach and impressions for 5 clients by defined the requests and targets of clients and developing Intellectual Properties. - Managed 5 projects in a 3-man-team to apply successful proposals and marketing plans by conducting market research and analyzing data and marketing results.