Client: Apple (Marcom) - Own regional media strategy and implementation, collaborating with LA/CN OMD and creative agency, MAL, to develop local media plans and media innovation. - Execute global strategies and testing frameworks, while reporting results and monitoring ongoing growth tactics with locally-driven marketing solutions. - Facilitate collaborations with cross-functional parties (OMD/MAL) including regional and global teams to ensure project success. - Build and maintain relationships with multiple media/adtech solution partners, ensuring compliance with Apple's guidelines. - Coach and mentor 2 talents on ad-operations, aligning workflows for the execution of complex initiatives. Client: IKEA, Apple (Marcom) - Developed strategic media planning and provided market insights, budget allocation suggestions, and analysis reports. - Monitored the effectiveness of various marketing metrics to evaluate efficiency across all media channels. - Improved internal planning workflows and structure to be more performance-oriented and enhance client relationships. - Successfully over-delivered website visitation goal (+140% above target) within budget YoY-29% for IKEA account.

- Developed business with 60+ App inventory partners across APAC & Greater China market, closing deals with 20 new ad-network partnerships. - Doubled key partner account spending by executing incentive package projects. - Led cross-functional team communication and drove App install campaign business growth, achieving over 90% of the company's 2nd tier revenue goal in Q121. - Improved App traffic quality by resolving fraud issues and negotiating quality traffic from App Ad-network partners.

- Led and coordinated the Appier+ Project, driving $250k+ revenue in Q4 with 100% business retention and achieving KPI goals. - Optimized 100+ campaigns across SEA/TW/HK markets, resulting in significant business metrics growth for clients such as Nike, Mydress, H&M, and Sendo. - Successfully optimized MyDress HK EC campaign, increasing ROAS by 77% and decreasing CPA by 47% in 6 months through audience targeting experiments.- Led and coordinated the Appier+ Project, driving $250k+ revenue in Q4 with 100% business retention and achieving KPI goals. - Optimized 100+ campaigns across SEA/TW/HK markets, resulting in significant business metrics growth for clients such as Nike, Mydress, H&M, and Sendo. - Successfully optimized MyDress HK EC campaign, increasing ROAS by 77% and decreasing CPA by 47% in 6 months through audience targeting experiments.