As a Project Producer, I co-organized & executed clients’ TV/Online commercial shooting project from pre-production to post-production. (Budget size approx. 600-2,000 thousand NTD) 2021.02-09 Project Producer • Royal Salute 21ys Whiskey Online Commercial 30s https://fb.watch/b1WDhLm7DE/ • Taipei Railway Museum Documentary Project https://youtu.be/Io4uXMjp_4s https://youtu.be/x9-625dX7Ms https://youtu.be/myQUIuCFUCg 2020.12-2021.01 Line Producer • Abbott Ensure Online Commercial 90s https://youtu.be/QF6NFkEly-0 • Home Mountain x LWS Architect Brand Commercial https://youtu.be/F5RzbdA7_5c • Ballantine's 17 yrs Online Commercial 50s https://fb.watch/b1WN68k6UA/ 2020.10-2020.11 Production Assistant • Let’s Café Winter Selection TVC 30s https://fb.watch/buK3M9t8O_/ • Let's Cafe x GHA 57 (Golden Horse Awards) TVC 30s https://fb.watch/b1WJu4dUNN/

1. Motivated LINE POINTS Ads product operation in Taiwan market & transnational operation process excellence with KR/JP product team. 2. Executed multi Ads campaign projects for clients (30~50/per month, 16 million revenue in monthly average). 3. Redesigned end to end operation process with KR/JP product team (improved 25% service efficiency until 2020 Q1).

1. Co-worked with 4 european research members to set up an market research project including benchmarking, statistical analysis, qualitative interviews. 2. Analyzed & generated a pilot solution to efficient movie distribution network for the italian schooling sector.

1. Initiated the four-month pilot study with Foremost Medical Consulting co. (the strategic cooperation partner) 2. Handled the field research in 6 clinics (key accounts) to get first hand insights from doctors, nurses, health care teachers, experts. 3. Summarzied the pain points & blind spots in asthma medicine channel's services.

1. Co-worked with Digital Media Innovation Centre to explore and design entertainment OTT's user experience. 2. Led the user experience study, created 3 types of persona, generated 5 user-centric design principles. 3. Developed my master thesis "Blind spot in design: the neglect of user’s pain points in service innovation" https://hdl.handle.net/11296/799ezq

1. Organized the execution plan for "Adversary innovation Research Project conducted by MOST(Ministry of Science & Technology)". 2. Arranged the 7 days in-depth overseas interview to report service design stories in Hospitality Industry, such as organized Hoshino Resort case study, contacted interviewer, report data collected & generated video contents. 3. Research finding published on: Managertoday No.161 https://www.managertoday.com.tw/columns/view/55989 Chinatimes【Prof. Hsiao, Ruey-lin's Column】 https://www.chinatimes.com/realtimenews/20160908003150-260410?chdtv https://www.chinatimes.com/realtimenews/20161014002098-260410?chdtv https://www.chinatimes.com/realtimenews/20160916001078-260410?chdtv https://www.chinatimes.com/realtimenews/20160925000742-260410?chdtv https://www.chinatimes.com/realtimenews/20160924000012-260410?chdtv Video report https://www.youtube.com/watch?v=sxPT3HvcmqQ&t=2s