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汪品妤
【實測分享】運費半價 / 全館免運
【實測分享】運費半價 / 全館免運
【實測分享】運費半價 / 全館免運
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汪品妤
My Profile
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Taiwan
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緣由:以往全館性運費活動都做「達特定門檻免運費」,但隨著物流成本增加,免運門檻的定位升高,活動吸睛度就漸低。 --------------------------------- 在以往連假節慶時的業績會下降5-10%左右, 藉由「599免運」連假業績可恢復平均值的2-3% 藉由「299運費半價」可提升連假業績3-5%,轉換率相較免運活動時期上升0.5%
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汪品妤
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Published: May 28th 2019
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