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汪品妤
【九易平台】購物車降價通知實例分享
【九易平台】購物車降價通知實例分享
【九易平台】購物車降價通知實例分享
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汪品妤
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Taiwan
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九易系統後台有提供「收藏/購物車商品報表」, 利用這個報表可以知道哪些商品是最多人放在購物車卻沒結帳的,針對這些商品做降價,產生購買誘因。 這次做得購物車優惠有幾個重點,我將報表的前10名列出,其中一品給了較大幅度的降價,其他則是小幅度則扣。 活動跑一週後: 1. 大幅度折扣的商品售出數量比之前多1.5倍 >>代表大折扣有一定的吸引力 2. 其餘小折扣商品只有一中一品售出數量多了2.5倍,推測成長原因 : 這品在上週做2件優惠價,當時衝上了收藏次數大幅往上衝,在做降價通知時,成功讓只想買單件的客人買單。 降價通知適合用在突然收藏數飆升的商品,並即時做降價的活動, 這樣類型商品的降價通知 可以不用很殺, 因為是 商品的吸引度 > 商品價格, 加上可刺激只想買單件的客人。
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公開されました: 6月 12日 2019
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