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汪品妤
Google ads一般字自動出價vs固定出價
Google ads一般字自動出價vs固定出價
Google ads一般字自動出價vs固定出價
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汪品妤
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以往對於關鍵字中一般字的出價方式,用的是「自動出價方式」,往往一個字的cpc會高達$15-$18。 但面對流量大的大字,這cpc成本實在是太高加上大字同類型的行業都會出價與你競爭,大字的成效並不好,所以決定嘗試將大字的CPC出價壓低減少成本。 這個策略的廣告活動目前已跑1年,以現況來看是成功的。經過不斷的優化、加字,目前流量已超過自動出價一般字的5倍,ROI優於自動出價的1.5倍。
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