A candidate persona is a fictional profile written by employers and recruiters, outlining the target candidate for the role. These candidate personas help narrow down the pool of applicants, as recruiters will not have to waste time reaching out to candidates who do not meet the criteria for the target candidate. Candidate personas are essential in the hiring process as it creates a way for recruiters to know what to look for in a target candidate. Candidate personas include the

and goals to create a value proposition which expresses the employee experience. A value proposition is usually formed by a short leading statement, which you can briefly expand upon if necessary. The employer value proposition should be directed at your target group of candidates, compared to the company value proposition, which is the overall brand of the company. 🔍 Utilize social media to tell your company story. If your company does not already have its own social channels, consider making

However, there are several remarkable distinctions between these two phrases. CV Resume Length Can be extended over two pages, depending on the number of experiences or achievements. Should be within two pages and tailored related to the position that you target. Content Provides detailed information about the candidate's academic and career training. Provides detailed information about the candidate's academic and career training. Purpose Is mainly required for such specialized fields as nursing & medical, science, etc. Is preferably required

a candidate's ability to successfully be hired by a company. Although diversity hiring practices are based on DEI principles, it differs from the concept of inclusivity. Inclusivity still plays a role in the hiring process, as arbitrarily excluding qualified candidates would not be fair. Inclusivity, however, is more related to workplace practices which aim to make everyone feel included, whereas diversity hiring aims to overcome biases which impact a diverse candidate's ability to be included in the first

are a more holistic approach to identify a candidate’s intangible soft or core skills. Traditional interviews are also more vulnerable to dishonest answers and unqualified interviewees. It is the hope that topgrading interviews will provide results that showcase a candidate’s likelihood to succeed at the company. Why Should You Use Topgrading Interviews? Using the right tools and techniques when searching and selecting for candidates are therefore essential in making sure any new hires made are the best possible

Created by CakeResume Sales executives play a vital role in a company’s business. Individuals in this field are primarily responsible for setting sales goals and devising effective strategies to achieve them. Therefore, we can say that this position serve as the bridge that connects the company’s product or services to their target audience. In addition to working closely with the sales team, the sales executive also collaborates with other departments to execute the strategy that has been set

the increasing use of the internet and social media platforms in various businesses has created opportunities for data analysts. Businesses and companies rely on data analysts to organize, interpret, and propose solutions using collected information to help them improve and target the right customers. When hiring data analysts, employers are explicitly looking for candidates who have advanced technical, analysis, and organizing skills. These traits are essential for a data analyst yet one needs to show them precisely to draw employers

include performing market research, analyzing competitors and audience, crafting copy to increase sales and customers’ preferences for the brand, and collecting feedback from customers to optimize their copies. Note that copywriters are different from content writers. A copywriter sells the target audience to your brand and services, while content writers inform, educate, or instruct the target audience to build the groundwork for long-term sales. Generally, copywriters craft short-form copy like landing pages, ads, and social media posts, while

Created by CakeResume TABLE OF CONTENTS What Are Time Management Skills for Resumes? 10 Examples of Time Management Skills for Resumes Where to List Time Management Skills on a Resume/CV Tips on How to Describe Time Management Skills on a Resume How to Improve Your Time Management Skills In today's fast-paced society, time has become a rare resource that people are expected to manage effectively. Research done by Zippia showed that an average corporate employee normally spent

Created by CakeResume In this article, you'll read about: What Is a Video Portfolio? How to Make a Video Portfolio Best Websites to Showcase Your Video Portfolio Tips to Create a Video Portfolio Video Portfolio Examples Whenever you are on social media, be it Facebook, Instagram, LinkedIn, etc., with every few scrolls there will be a video that pops up on your screen. According to HubSpot, 86% of businesses use video as a marketing tool and video is the