Retail Manager Resume Writing Guide & Tips [Top Examples]

retail managers resume: examples and guide
Created by Cake

Retail managers are responsible for overseeing the daily operations and procedures of retail outlets. They should be adept at managing budgets, stock, staff, customer relationships, and sales to develop business and improve the overall performance of a store. 

To apply for a retail manager, you need a skill-packed and tailored retail manager resume to convince recruiters to take a chance on you. Please note that managers, supervisors, and directors are greatly different in the level of management. Typically, retail directors oversee managers, retail managers oversee supervisors, and retail supervisors oversee and lead individual employees. Therefore, you should design different resumes and cover letters for different positions.

Read on the in-depth retail manager resume and cover letter guidelines below to boost the chances of landing your dream job!

How to write a retail manager resume?

Follow the 6 steps below to write an impressive retail manager resume!

Step 1: Understand the differences between a CV and a resume.

The major differences between a retail manager Curriculum Vitae (CV) and resume are their length and content.

  • A retail manager CV is generally a 2- or 3-page document showcasing your comprehensive professional background and achievements. You could list down and elaborate on your educational qualifications, work experience, skills, publications, and projects in your retail manager CV.
  • In contrast, a retail manager resume is a 1-page document outlining your background including work experience, education background, and experiences related to the opening job to attract the recruiters.

 Step 2: Choose the right retail manager resume format.

  1. Chronological resume format 
    It shows your work experience and educational background in reverse chronological order. It’s suggested to applicants with solid work experience.
  1. Functional resume format 
    It’s a skill-based format highlighting your skills and experience. It focuses more on your professional skills instead of work history, making this format a good choice for job seekers with limited work experience.
  1. Hybrid/Combination resume format 
    It’s a hybrid of the chronological format and the functional format. It shows your skills and experience first, then lists down your work experience in reverse chronological order. It’s recommended to applicants with a great deal of experience and skills.
  1. Targeted resume format 
    It’s a tailored format for a specific company or opening position. You could design infographics or insert photos in a targeted resume to highlight your skills and experience that are relevant to specific duties of the opening job.

📚 Further reading: What are different types of resume formats?

Despite the great efforts and time it takes, a targeted retail manager resume format undoubtedly increases your chances of landing your dream job compared to a generic resume.

Step 3: Look up resume templates & resume examples online as references.

Opportunities come to those who are prepared. Researching and looking up professional retail manager resume samples online enables you to design and write a more compelling resume.

🔍 Facts: Cake and Linkedin are 2 popular websites to search for retail manager resume templates and examples. You could find job openings on these websites as well.

Step 4: Tailor your retail manager resume for the job position. 

Recruiters receive lots of applications every day, and they review a resume in less than 15 seconds on average. Hence, it’s vital to tailor your retail manager resume to appeal to recruiters.

Remember to research and analyze the company and job description of the job you’re applying for, then highlight your skills and experience that are relevant to the job requirements.

Step 5: Craft a retail manager cover letter.

A retail manager cover letter is a letter presented to recruiters when they receive your application. There's no second chance to make a first impression with a cover letter, so don’t write it casually.

When writing the retail manager cover letter, you could elaborate on your skills and work experience that are relevant to the opening job, and show your understanding of the company and position to stand out from competitors. 

Step 6: Proofread.

To avoid making a bad impression on recruiters with embarrassing errors, it’s significant to proofread your retail manager resume and cover letter before submitting them.

Proofreading your retail manager resume and cover letter backward helps you read them with fresh eyes. Watch out for spelling errors, grammatical errors, typos, and overused words firstly, then check the resume format and layout afterward. It’s highly recommended to ask colleagues or friends to review your resume and spot errors that you would have missed.

📌  Remember to submit your retail manager resume or CV in PDF format instead of Microsoft Word to preserve the formatting.

What to put on a resume for a retail manager?

A well-designed retail manager resume includes 7 sections to help your stand out from the crowd.

Section 1: Resume Profile (Personal Information)

A resume profile refers to your personal information including full name, email address, and phone number. You can add optional details like links to your website and social media sites if they speak to your strengths.

Section 2: Resume Headline

It’s a line summarizing your entire retail manager resume. Place it at the top of your resume, right under your full name and personal information. Use specific keywords (e.g. work experience, skills, and personal traits, etc.) to showcase your strengths. 

Retail Manager Resume Headline Examples:
  • Result-oriented retail manager with 3+ years of experience in retail management and customer services.
  • Efficient retail manager who excels at budget management and retail operations.

Section 3: Resume Summary

It refers to 2 to 3 sentences outlining your most competitive achievements, awards, or projects. Remember to highlight your achievements in quantifiable data and avoid ambiguous statements like “Hardworking professional with extensive experience in retail management”.

Retail Manager Resume Summary Examples:

  • Senior sales-oriented retail manager who excels at stock management and staff training. Led and trained a retail team of 20 members and exceeded sales by 15% for 2 years in a row.
  • The first retail manager at Pineapple Inc. to achieve a customer return rate of 69% through the implementation of new customer service strategies. Trained 9 employees in customer service strategies and communication skills, and achieved a 10% increase in customer satisfaction score in 6 months.

Section 4: Resume Objective

Resume objective for retail managers mainly shows your career goal. Remember to make it concise, specific, attainable, and reflect the opening position.

Retail Manager Resume Objective Examples:

  • Organized retail manager looking to join ABC Inc. to make use of excellent stock control and team management skills.
  • Detail-oriented retail manager aiming to utilize retail management skills to exceed DEF Inc’s customer satisfaction level and sales targets.

Section 5: Skills

In this section, list down your hard and soft skills in a bullet list to prove why you’re the best fit for the job you’re applying for. 

Retail Management Skills for Retail Manager Resume:
  • Soft Skills: Time-Management, Teamwork, Leadership, Problem-Shooting, Interpersonal Skills
  • Hard Skills: Merchandising, Budgeting, Retail Sales, Stock Control, Digital Marketing

Section 6: Work Experience

It’s an important section to showcase your competitive advantages. Remember to list down company names, positions, job duties, a brief description of achievements, job location, start date, and end date of each employment period.

Retail Manager Resume Work Experience Examples:

ABCD Company|Senior Retail Department Manager
Taipei, Taiwan  

May 2011 - Aug. 2012

- Led and assigned tasks to 50+ employees, raising employee retention rate by 25% by the implementation of a new employee reward system.

EFGH Company|Retail Manager
New york City, NY

Feb. 2022 - Jan. 2028 

- Reviewed store P&L and reduced costs by 30% by redesigning advertising plans and inventory management strategies.

Section 7: Education

In this section, you should write down your college degree, majors, minors (optional), GPA, year of graduation, the school you have attended, and the awards you have earned. 

Retail Manager Resume Education Examples:

Florida State University |  Tailahassee, FL 
College of Business: Retail Management

May 2016 - Sep. 2020

Related Courses: Retail Management, Business Administration
GPA: 3.9/4

💡 Tips: If your degree is unfinished, you could write the number of credits you have earned towards the program in your retail manager resume.

Section 8: Additional information 

You could add additional information like awards, references, hobbies, or interests. Note that hobbies and interests should be related to the position you’re applying for, and don’t write additional information if your retail manager resume will extend beyond one page.

Tips for writing the best retail manager resume

Read on 6 retail manager resume tips to get the knack of writing an impressive resume!

Tip 1: Customize the resume for the job.

In general, recruiters spend less than 15 seconds reading a resume on average. Therefore, please customize your retail manager resume and don’t write irrelevant experience or achievements that are not attractive to recruiters.

📍 Remember to research the company and position you’re applying for, and list down your most-relevant experiences to enhance the visibility of your retail manager resume.

Tip 2: Use Keywords in your retail manager resume.

Read through the job description and find out important keywords regarding professional skills, traits, and job duties. Use these words in your retail manager resume to make it easier to be spotted.

You could type in “retail manager job description resume” or “retail manager responsibilities resume” in Google Search to get more inspiration.

Tip 3: Quantify results in your retail manager resume.

Numbers speak louder than words. Use numbers like percentages or statistics to quantify your achievements in the retail manager resume to make them more convincing. 

➡️ For instance, instead of saying “Led a team and raised annual sales”, you could write “Led a team of 7 members and raised annual sales by 20%.” 

Tip 4: Choose an ATS-friendly resume format/layout.

Applicant Tracking System (ATS) is a system supporting HR teams to filter out least-qualified candidates. This system scans, analyzes, and parses every resume they receive for job openings. Therefore, you should make your retail manager resume more ATS-friendly to boost your chances of getting the job.

❌ Don’t insert graphics and charts since they are unreadable for the system. Besides, insert important keywords from the job description in your resume to make it more compatible with the system.

Tip 5: Adopt resume action words (verbs).

Be selective in the words you choose and avoid generic words like “did,” “handled,” and “finished” in your retail manager resume.

✅ Action words like “oversaw,” “coordinated” and “forecasted” are lively and powerful words that can strongly demonstrate your achievements and actions.

Tip 6: Show experience as a skilled leader.

As a retail manager, your duties include supervising and leading employees to bring the best to the company. Hence, you should write down management-related experience, achievements, and skills in your retail manager resume. 

How to write a retail manager cover letter?

Below are 5 important parts to write in a retail manager cover letter and make a good impression on recruiters.

Part 1: Contact details

In this part, you should write down personal information including full name, mobile number, and email address. You can also add links to your websites like Facebook fan page and Cake in the retail manager cover letter. 

Part 2: Introduction

Greet the recruiter with the right name and tell him/her the job position you’re applying for. If you can’t find the recruiter’s name, you could write “Dear Hiring Manager” or “To Whom It May Concern” in the retail manager cover letter.

Part 3: Motivation (Intention to apply)

This part explains your motivation to apply for the job. You could bring out your understanding of the company and opening position to impress the recruiters.

Part 4: Qualification

Here comes the focus of your retail manager cover letter! List down your experiences related to the job requirements, and don’t forget to quantify your achievements to make them more convincing.

Part 5: Closing

Finally, you’re writing the final part of your retail manager cover letter! 
Remember to thank the hiring manager for reading your cover letter and mention if there’s a resume or portfolio attached. Don’t forget to sign your full name in the last part of the letter.

Retail Manager Resume Sample

Jojomi Cake

A detail-oriented retail manager with 4.5 years of experience in retail and customer relationship management.

[email protected]
New York City, NY, 00926


Designed customer management strategy and improved customer satisfaction by 20% in 8 months. Aim to join ABC Company to exceed customer satisfaction levels and sales goals.

Work Experience

ABCD Inc. | Retail Manager, New York City, NY

Jan. 2020 - Feb. 2025

  • Designed and implemented marketing strategies, increasing annual sales by 13.5%.
  • Implemented new customer service practices, improving customer return rate by 10% in 5 months.

EFGH Inc. | Retail Manager, Taipei City, TW

Apr. 2011 - Nov. 2019

  • Led a team of 5 members to implement new marketing strategies, resulting in increased sales by 15%.
  • Controlled and analyzed 2 stores’ budgets to minimize expenditure.


  • Hard Skills: 
    • Sales Management
    • Customer Service
    • Recruiting
    • People Management
    • Digital Marketing
    • Market Research
  • Soft Skills:
    • Leadership
    • Effective Communication
    • Multi-Tasking
    • Decision Making
    • Trouble-Shooting


Texas ABCD University- Central Texas, Killeen, TX
BSc: Retail Management
Courses: Business Development, Retail Management
GPA: 4/4

May 2015 - Sep. 2019 

--- Originally written by Naomi Lin --- 

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