Crafting a Standout Social Media Manager Cover Letter [+Templates & Tips]

Nowadays, the numbers of social media users account for approximately 4.9 billion worldwide. It is inevitable to say that social media has become a new living necessity. Companies have also shifted their marketing target to social media branding since it is a hub full of potential customers. 

The role of a social media manager is to analyze the current trend of different social media platforms and come up with most suitable social media campaign ideas. It is a job that requires one to observe and interact with people. Therefore, advanced communication, writing, creativity, and marketing skills are required for a social media manager. By writing a good social media manager cover letter, you can highlight your past experiences and skills along with expressing your interest in the company you dream of. Social media manager cover letters allow recruiters to have a sense of whether you are suitable for the position. 

It is absolutely acceptable to be a beginner in writing a social media manager cover letter. This article is here to help you by providing social media manager cover letter examples and tips in writing social media specialist cover letters, including cover letters for social media managers with no experience.

Below are two social media manager cover letter examples: a sample cover letter for social media managers and a sample social media executive cover letter. These samples are for people with different job titles which can give you an idea of what to include.

Social Media Manager Cover Letter

Social Media Executive Cover Letter

A good social media manager cover letter helps highlight your strengths and portrays your personality clearly. The two cover letter examples for social media managers provided above include several parts and each has different points to focus on. Here are some tips for writing social media manager cover letters, including a cover letter for social media managers with no working experience.

Do proper research

Your cover letter for a social media specialist position should be customized to show that you are really passionate and not just sending the same cover letters to different hiring managers. Hence, before writing your social media manager cover letter, do thorough research on the company you’re applying for. Check out what projects they have done and what things can be changed if you were to be part of the team. By doing this, you are telling the recruiters that you have spent time understanding the company’s culture and that you know what you are applying for. 

Include necessary elements

There are several necessary elements to include in a cover letter for a social media manager: 

Information of sender and recipient
On the top of your social media manager cover letter, first include your basic information - your full name, phone number, email address, and LinkedIn profile or link to your own website. Under your information, include the hiring manager’s information such as his or her name, job title, company name, and company address.

A clear subject line (for email) 
If you are sending your social media manager cover letter through email, it is suggested to include a clear subject line for your social media manager cover letter so that it is easier for the hiring manager to acknowledge your purpose.

Greetings
When starting your social media manager cover letter, greet your hiring manager professionally by saying “Dear Mr. or Ms.” followed by their last name. If their last name is unknown, you can also say “Dear hiring manager” in your cover letter for social media marketing. 

Body paragraph(s)
The body paragraph is considered the most essential part of your social media cover letter since it consists of the content that tells who you are and why you are applying for the job position. The body paragraph can be separated into two parts:

Closing 
The closing paragraph should be the part where you summarize your goal and thank the hiring manager for taking the time to review your application. You can also express your further interest in discussing certain topics with them and have them contact you during your available hours. 

Sign-offs
As you end your social media manager cover letter, sign off the letter professionally by using words such as “Sincerely” or “Respectfully” followed by your full name. 

Your contact information (for email)
If you are sending an email version of your social media manager cover letter, include your contact information such as your phone number, available hours, or email address once again for the convenience of the hiring manager to contact you.

Highlight social media management skills

The major role of a social media manager is to propose possible social media campaign ideas to the company. To demonstrate that you have the relevant social media management skills, you have to highlight them by mentioning what you have done before and that you are familiar with navigating different social media platforms in your social media management cover letter. 

Share insights on social media or experience in using social media

If you are writing a cover letter for social media manager with no working experience, don’t worry if you have no accomplishments or achievements to mention from previous companies you worked for. Instead, you can focus on your own experience in using different social media platforms. 

A social media manager has to have the ability to analyze the market trend of various social media platforms and since everyone nowadays is on social media, you can try proposing your opinions on the strengths and weaknesses of each media and your suggestions on how the company can implement marketing strategies accordingly. By doing this in your social media manager cover letter, you are showing the recruiters that you are someone capable of doing independent and critical thinking.

Proofread

Being careful and considerate are usually the qualities recruiters would want to look for in their candidates. It is important to proofread your social media manager cover letter before sending them to your hiring manager. Check for spelling or grammar mistakes and ensure that there are no major problems in your social media manager cover letter. Writing a cover letter for social media marketing without errors can also show that you are someone who pays attention to detail.

The tips and samples of a social media manager cover letter can sound a bit vague to those writing their cover letter for a social media manager for the first time. Below is a social media manager cover letter template you can refer to:

Now, you've learned how to craft a standout social media manager cover letter. Yet, remember to accompany it with a thoughtfully crafted social media manager resume to truly make an impact and secure that coveted interview opportunity.

--- Originally written by Ann Chen ---