六月 2020 - Present

Sales Director, Division Head - APAC SaaS  OrderPally 舉手電商股份有限公司

A professional Executive with experiences and strong suits in B2B, SaaS, B2C, E-/Social/Live Commerce, Partnership, reports to CEO & Stakeholders and accountable for P&L, Business Development Achievement.

Career Highlights:
● Lead a multi-functional team in achieving consistent revenue growth, surpassing targets by 2 digits percentage on average annually.
● Spearheaded strategic initiatives that expanded the division's market share by 30% within 3 years.
● Orchestrated cross-functional collaboration to develop and execute comprehensive business strategies, aligning with the company's long-term vision.
● Ensured financial health through rigorous budgeting, financial planning, and cost optimization efforts.
● Championed innovation by driving transition from software company to SaaS
platform, resulting in over 90% retention rate in a year.
● Established and nurtured strategic partnerships with key clients, enhancing customer satisfaction and loyalty.
● Demonstrated adaptability and leadership by successfully addressing challenges such as increasing gmv take-rate revenues by 6 times.

Responsibility
●Held overarching responsibility for profit generation, budgeting, financing, and strategic planning within the division.
●Provided visionary leadership and direction to the management team, aligning efforts with the company's mission and long-term objectives.
●Directed the development and execution of comprehensive business strategies, adapting to market dynamics and industry trends.
●Ensured compliance with corporate governance and industry regulations, upholding ethical standards.
●Demonstrated exceptional decision-making skills by navigating critical business junctures and making informed choices.
●Served as the primary liaison between the executive team and the board of directors, delivering strategic updates and performance metrics.

二月 2020 - 九月 2021

Sales Director - In-App Purchases, BD and Live Commerce  17LIVE Group

● Lead and manage a team responsible for implementing, and optimizing in-app purchase strategies to drive revenue growth.
● Oversee daily operations related to revenue management, user monetization, and live commerce activities, ensuring seamless execution and exceptional user experiences.
● Develop and execute data-driven approaches to enhance user engagement and retention through targeted in-app purchase offerings.
● Cultivate and maintain strategic partnerships with brands, influencers, and content creators to expand the app's live commerce ecosystem.
● Collaborate with product development teams to conceptualize and implement innovative features that enhance the live commerce experience for users.
● Analyze key performance metrics, user behavior, and market trends to make informed decisions that maximize revenue and business impact.
● Drive cross-functional collaboration between departments such as marketing, product development, and customer support to achieve shared objectives.
● Provide leadership and mentorship to team members, fostering a culture of innovation, accountability, and continuous improvement.

一月 2017 - 二月 2020

APAC Sales Manager｜Inside and Field Sales  HyperX

● Spearheaded the APAC sales division, steering distributor relations, channel management, and revenue initiatives.
● Devised and executed sales strategies congruent with company objectives, consistently meeting and surpassing revenue benchmarks.
● Collaborated closely with distributors and channel partners, amplifying product visibility, promotions, and sales proficiency, leading to heightened market share and product adoption.
● Conducted thorough market trend analyses, competitor assessments, and customer feedback evaluation to identify areas for product portfolio enhancement and strategic differentiation.
● Constructed and managed annual sales forecasts, budgets, and sales plans, optimizing resource allocation while maintaining alignment with corporate goals.
● Orchestrated negotiation of distributor terms, ensuring equitable partnerships that maximized product reach and profitability.
● Collaborated with marketing teams to architect impactful campaigns, product launches, and promotional activities, catalyzing brand awareness and customer engagement.
● Pioneered performance metrics and reporting systems for monitoring sales team KPIs, tracking progress, and identifying avenues for enhancement.
● Mentored and empowered the sales team, fostering a culture of excellence, collaboration, and ongoing professional development.

一月 2013 - 十二月 2017

EMEA Territory Product Manager ｜ Sales Division  ASUS

● Lead and guide local sales teams to consistently achieve and surpass sales quotas, resulting in a significant increase in revenue within the EMEA region.
● Analyze market trends, customer preferences, and competitive landscape to develop strategic plans that drive product penetration and brand awareness.
● Collaborate closely with cross-functional teams including marketing, R&D, and supply chain to align product strategies, ensuring timely product launches and inventory management.
● Develop and maintain relationships with key channel partners, distributors, and retailers, fostering a collaborative ecosystem that accelerates market reach.
● Provide stakeholders with in-depth insights derived from sales performance metrics, enabling informed decisions on product positioning, pricing, and market expansion.
● Spearhead the identification of emerging market opportunities and customer needs, contributing to the development of innovative products that cater to evolving demands.
● Manage product lifecycles, from conception to end-of-life, ensuring optimal inventory levels and a smooth transition to newer models.
● Strategically participate in industry events, trade shows, and conferences, networking with potential clients, partners, and industry experts to enhance brand presence.
● Actively participate in quarterly business travels across EMEA regions to strengthen client relationships, conduct market research, and assess sales team performance.
● Cultivate a culture of excellence within the sales teams by providing training, mentorship, and performance feedback, resulting in enhanced team cohesion and increased sales effectiveness.
● Successfully negotiate contracts, agreements, and partnerships with key accounts, driving business growth and enhancing customer satisfaction.
● Collaborate with finance teams to develop and manage budgets, ensuring effective resource allocation and cost control.