Marketing expert - Lead Generation
Advent Group
Dec 2019 - Present

Working on different projects with a large scale of target groups that we've reached worldwide. My responsibilities are: 

• Developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinars, downloadable content and lead nurture tactics;
• Executing an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content;
• Creating content strategies and schedules, White papers, blog posts and presentations with B2B focus;
• Executing email automation and marketing funnels for client conversions;
• Managing and optimizing digital media and PPC campaigns;
• Working with the design team to develop new creatives and landing pages, based on insights from prior performance and testing;
• Researching and analyzing markets, buyers' personas, competitors and industries;
• Achieving organic growth of leads with +50% for Annual European Summit;
• Tracking and reporting on demand generation performance metrics, using this data to continually optimize campaign performance;
• Maintaining live (on-site) events marketing by posting and managing social media channels and email for extra engagement of the attendees;
• SM Community management;

Senior Marketing Specialist
HyperAspect

Nov 2018 - Dec 2019

HyperAspect is a Bulgarian software company with two service pillars. The first one is providing international clients with IT consultancy and expertise. The second one is developing cloud-based AI software solutions for various industries. My responsibilities in HyperAspect:

• Building and developing the marketing department and marketing communication channels;
• Brand building;
• Owning end-to-end execution of marketing campaigns across all paid marketing channels, including budgeting, optimization, and reporting;
• Executing day to day strategic marketing tactics and manage key marketing projects;
• Social media communication strategy;
• Managing and optimizing digital media and PPC campaigns;
• Monitoring of on-going marketing and PR campaigns performance;
• Managing media relations, updating press kits, archiving news releases and press coverage, maintaining media databases, and coordinating interviews;
• Content creation;
• Working with the design team to develop new creatives and landing pages, based on insights from prior performance and testing;
• Researching and analyzing markets, buyers' personas, competitors and industries;
• Recruitment marketing;
• Identifying opportunities to grow and further develop all marketing activities;
• Collaborating with digital agencies for various projects;

Account Executive
Digital Agency Interactive Share
Jun 2018 - Oct 2018

Responsibilities: 

• Account management for the following clients: Canon, Black Sea Gold, Giulian Watches and Jewelry, Solid 55, Goodyear and Dunlop Tires etc.;
• Meet and liaise with clients to discuss and identify their advertising requirements;
• Acquires knowledge of client’s business so that marketing and advertising problems and opportunities may be anticipated;
• Contributing to clients' business growth by identifying new opportunities and implementing creative solutions;
• Building a marketing campaign strategy that meets the need of the client and is result oriented;
• Plan, execute and manage digital media campaigns that meet the client's brief and budget;
• Negotiate with clients and the agency team about the details of campaigns, solving any problems and making sure deadlines are met;
• Briefing the creative team and communicating the needs of the client while working closely with them on the content and media production;
• Present the campaign ideas and budget to the client;
• Present creative work to clients for approval or modification;
• Liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both while building strong working relationship;
• Media planning and buying with the PPC team;
• Collaborating with freelancers, decision makers and company leaders on key projects;
• Monitoring of the campaign’s effectiveness and optimization when needed;
• Analysing competitive activity and identifying consumer trends;
• Checking and reporting on the campaign's progress and pacing;
• Managing the digital presence of brands on various digital channels;
• Keeping in contact with the client at all stages of the campaign;
• Handle budgets and manage campaign costs;
• Organizing and attending strategy and planning meetings with the client, the creative and production team;
• Making 'pitches' with the aim of securing new business for the agency;

Digital Marketing Specialist
Financial House Karoll

Jun 2016 - Jun 2018

From intern to Digital Marketing Leader of a Marketing department for asset management, wealth management, brokerage and insurance business divisions of a leading financial services company with focus on Emerging Europe. Responsibilities:

• 50%+ boost to sales figures for one of the products (Karoll Saving plan);
• Worked closely with IT/Sales teams and Agencies/Freelancers to create digital tools for acquiring new leads;
• Collaborated with agencies, freelancers and company leaders on key projects;
• Marketing yearly budget management;
• Strategy event planning;
• Analytics;
• Able to work with digital marketing tools for generating new leads: Facebook ads, Google AdWords, content marketing with blog posts, webinars with Everwebinar/WebinarJam, email marketing with MailChimp, LinkedIn advertising, SEO