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Definition of Reputation Credits
關之恆 | Chih-Heng KWAN
具備加密貨幣、區塊鏈、行銷、廣告與業務背景的全方位領導者。
足跡遍佈四大洲、51 國、500 多個大小城市，以台灣為支點躍向世界。
行銷力
擁有豐富內容行銷及企劃經驗，曾受邀多次於《有物報告》撰稿行銷及東南亞新創議題，並長期自營播客等自媒體。
專案執行力
能以多語獨力溝通，曾與大型交易所、Web3 專案、供應商與世界級 IP 協作，歷練一身專案功夫及人脈活用於職場。
新興產業實戰力
兼具體育、區塊鏈與高端旅遊產品實戰經驗，為同世代間罕見。現為《轉角國際》、《拓飛文化》等平台專欄作家。
幣安 | 行銷與品牌權益經理 → 成長行銷經理
2021.08 - 現職：以跨產業服務經驗為契機，加入粉絲代幣團隊與成長行銷團隊，助力合作夥伴 Web3 新革命。
- 主導 IP 估值、贊助權益估值，並代表參與超過 100 場與知名足球隊、F1 車隊、電競、體育與娛樂組織的會議。
- 主導規劃既有 IP 發行粉絲代幣後的 O2O 行銷活動，透過加密貨幣新科技，協助合作夥伴完成數位轉型。
- 主導全球用戶多渠道 CRM 最末關審核，與多達 80+ 各產品部門及地區團隊溝通，每週接觸 10,000,000 以上 B 端 + C 端用戶。
Wota Lifestyle | 產品經理
2017.09 - 2020.04：高端目的地旅遊新創成員，以充足經驗與人脈，一手開發全球客製化及奢華旅遊體驗。
- 代表參與多屆世界級高端旅遊商業會展（ILTM Cannes / ILTM Pacific Asia / Connections Europe）
- 主導中高端旅遊產品開發，制定中高端旅遊採購決策、旅遊產品供應商管理 SCM。
- 主導並參與 200 場以上與亞、歐、非、美洲供應商的談判會議。協助異業結盟、電商平台營運、頂級客戶 CRM。
雪芃廣告 | 客戶經理
2016.10 - 2017.04：以廈門、上海為中心的 4A 廣告代理商成員，負責大型客戶如 361°、九牧家衛、雀氏日用品等。
- KV / POP（平面視覺）及 POSM（製作物）· 專案進度及預算控管、監拍、監製溝通協調。
- TVCF（電視廣告）及 IMC（全渠道整合行銷傳播）· 專案進度及預算控管、傳播活動企劃溝通協調。
易遊網 | 行銷專員
2015.09 - 2016.02：與攜程緊密合作，透過自媒體與社群渠道，共同開拓大中華區市場。
- 企劃及內容產出（部落格與網站文案、產業報告）操作賣相不佳的專案成功提升 30% 業績（時至今日，此專案仍穩健銷售中）
Inner Circle Sports | 職業運動分析師暨編譯
2012.02 - 2013.05：奠基自北美專業資料庫，分析運動賽事進階數據，簡化後包裹出售予客戶。
- 編譯北美運彩權威 DonBest 運動數據資料庫。與中華電信 MOD 運動頻道及 BetAdvisor 法國團隊合作，跨部門溝通協調。
FoMgmt., Bournemouth University, UK
'15：英國伯恩茅斯大學運動管理碩士
CFLL, NCCU, Taiwan
'10：國立政治大學阿拉伯語文學系學士
Chih-Heng KWAN
The best available business leader with diverse experiences, providing critical and crucial solutions for 4A, tourism, cryptocurrency and sport companies.
Vision of Diverse Culture
Fluent in English/Mandarin/Arabic. Foot-printed on 500+ cities, 51 nations with EMEA & Pacific Asia network connections.
Victory on Projects
Capable to led projects and products in a rapid-growing Mandarin market with tight schedule, resulted in booming campaigns.
Vision of Multi-industry
One of rare "slasher" with multi-industries like sport, blockchain and tourism. Insights published on well-known medias.
Binance | Sponsorship Manager to Growth Marketing Manager
Aug 2021 - Now: Connect b/c users with Web3 technologies by issue fan token for IPs and growth marketing campaigns.
- Serving clients included Manchester United, Boca Juniors, FC Porto, S.S. Lazio, Alpine F1 Team and Santos FC.
- Leading 100+ IP, branding assets and sponsorship rights evaluation/negotiations with sport, esport and ent teams.
- Leading and managing O2O promotions and support partners to achieve better performance on fan engagements.
- Leading stages of peer review on global ad-hoc and transactional events with 80+ BUs, reach 10-million users weekly.
I-Connect | Branding & Content Manager
Sep 2020 - Aug 2021: Branding campaigns invented, monitored and reviewed for Taiwan, Singapore and Malaysia brands.
Wota Lifestyle | Product Manager
Sep 2017 - Apr 2020: Founding member of a luxury destination travel and concierge e-commerce platform.
- Led product line development and make the final decision with own-build supplier management.
- Led 200+ business meetings with suppliers worldwide with price and buying negotiations.
- Business developed in Mandarin and ASEAN market. Supported e-commerce development and high-end CRM.
SHAPE Ad | Account Manager
Oct 2016 - Apr 2017: Joined an awarded 4A agency based in Coasted China, served clients as 361°, Jomoo and Chiaus.
- Cross-functional communications with schedule and budget control on key visions, TVCs and point-of-sale materials.
- Managed integrated marketing communication for clients in annual basis.
ezTravel | Marketing Coordinator
Sep 2015 - Feb 2016: Collaborated with Ctrip, opened up domestic and Mandarin market via marketing co-working.
- Copy-writing and industry analysis reports building. Refurbished project by new promo strategies, raised 30% of selling.
Inner Circle Sports | Professional Sport Analyst / Editor
Feb 2012 - May 2013: Analyzed advance statistics of sport competitions and translated for further usage.
- Converted DonBest database stats into tips for CHT MOD channels; team-up with BetAdvisor for product developments.
FoMgmt., Bournemouth University, UK
'15: Sport Management, MSc with Merit
CFLL, NCCU, Taiwan
'10: Arabic Language and Literature, BA
關之恆 | Chih-Heng KWAN
具備加密貨幣、區塊鏈、行銷、廣告與業務背景的全方位領導者。
足跡遍佈四大洲、51 國、500 多個大小城市，以台灣為支點躍向世界。
行銷力
擁有豐富內容行銷及企劃經驗，曾受邀多次於《有物報告》撰稿行銷及東南亞新創議題，並長期自營播客等自媒體。
專案執行力
能以多語獨力溝通，曾與大型交易所、Web3 專案、供應商與世界級 IP 協作，歷練一身專案功夫及人脈活用於職場。
新興產業實戰力
兼具體育、區塊鏈與高端旅遊產品實戰經驗，為同世代間罕見。現為《轉角國際》、《拓飛文化》等平台專欄作家。
幣安 | 行銷與品牌權益經理 → 成長行銷經理
2021.08 - 現職：以跨產業服務經驗為契機，加入粉絲代幣團隊與成長行銷團隊，助力合作夥伴 Web3 新革命。
- 主導 IP 估值、贊助權益估值，並代表參與超過 100 場與知名足球隊、F1 車隊、電競、體育與娛樂組織的會議。
- 主導規劃既有 IP 發行粉絲代幣後的 O2O 行銷活動，透過加密貨幣新科技，協助合作夥伴完成數位轉型。
- 主導全球用戶多渠道 CRM 最末關審核，與多達 80+ 各產品部門及地區團隊溝通，每週接觸 10,000,000 以上 B 端 + C 端用戶。
Wota Lifestyle | 產品經理
2017.09 - 2020.04：高端目的地旅遊新創成員，以充足經驗與人脈，一手開發全球客製化及奢華旅遊體驗。
- 代表參與多屆世界級高端旅遊商業會展（ILTM Cannes / ILTM Pacific Asia / Connections Europe）
- 主導中高端旅遊產品開發，制定中高端旅遊採購決策、旅遊產品供應商管理 SCM。
- 主導並參與 200 場以上與亞、歐、非、美洲供應商的談判會議。協助異業結盟、電商平台營運、頂級客戶 CRM。
雪芃廣告 | 客戶經理
2016.10 - 2017.04：以廈門、上海為中心的 4A 廣告代理商成員，負責大型客戶如 361°、九牧家衛、雀氏日用品等。
- KV / POP（平面視覺）及 POSM（製作物）· 專案進度及預算控管、監拍、監製溝通協調。
- TVCF（電視廣告）及 IMC（全渠道整合行銷傳播）· 專案進度及預算控管、傳播活動企劃溝通協調。
易遊網 | 行銷專員
2015.09 - 2016.02：與攜程緊密合作，透過自媒體與社群渠道，共同開拓大中華區市場。
- 企劃及內容產出（部落格與網站文案、產業報告）操作賣相不佳的專案成功提升 30% 業績（時至今日，此專案仍穩健銷售中）
Inner Circle Sports | 職業運動分析師暨編譯
2012.02 - 2013.05：奠基自北美專業資料庫，分析運動賽事進階數據，簡化後包裹出售予客戶。
- 編譯北美運彩權威 DonBest 運動數據資料庫。與中華電信 MOD 運動頻道及 BetAdvisor 法國團隊合作，跨部門溝通協調。
FoMgmt., Bournemouth University, UK
'15：英國伯恩茅斯大學運動管理碩士
CFLL, NCCU, Taiwan
'10：國立政治大學阿拉伯語文學系學士
Chih-Heng KWAN
The best available business leader with diverse experiences, providing critical and crucial solutions for 4A, tourism, cryptocurrency and sport companies.
Vision of Diverse Culture
Fluent in English/Mandarin/Arabic. Foot-printed on 500+ cities, 51 nations with EMEA & Pacific Asia network connections.
Victory on Projects
Capable to led projects and products in a rapid-growing Mandarin market with tight schedule, resulted in booming campaigns.
Vision of Multi-industry
One of rare "slasher" with multi-industries like sport, blockchain and tourism. Insights published on well-known medias.
Binance | Sponsorship Manager to Growth Marketing Manager
Aug 2021 - Now: Connect b/c users with Web3 technologies by issue fan token for IPs and growth marketing campaigns.
- Serving clients included Manchester United, Boca Juniors, FC Porto, S.S. Lazio, Alpine F1 Team and Santos FC.
- Leading 100+ IP, branding assets and sponsorship rights evaluation/negotiations with sport, esport and ent teams.
- Leading and managing O2O promotions and support partners to achieve better performance on fan engagements.
- Leading stages of peer review on global ad-hoc and transactional events with 80+ BUs, reach 10-million users weekly.
I-Connect | Branding & Content Manager
Sep 2020 - Aug 2021: Branding campaigns invented, monitored and reviewed for Taiwan, Singapore and Malaysia brands.
Wota Lifestyle | Product Manager
Sep 2017 - Apr 2020: Founding member of a luxury destination travel and concierge e-commerce platform.
- Led product line development and make the final decision with own-build supplier management.
- Led 200+ business meetings with suppliers worldwide with price and buying negotiations.
- Business developed in Mandarin and ASEAN market. Supported e-commerce development and high-end CRM.
SHAPE Ad | Account Manager
Oct 2016 - Apr 2017: Joined an awarded 4A agency based in Coasted China, served clients as 361°, Jomoo and Chiaus.
- Cross-functional communications with schedule and budget control on key visions, TVCs and point-of-sale materials.
- Managed integrated marketing communication for clients in annual basis.
ezTravel | Marketing Coordinator
Sep 2015 - Feb 2016: Collaborated with Ctrip, opened up domestic and Mandarin market via marketing co-working.
- Copy-writing and industry analysis reports building. Refurbished project by new promo strategies, raised 30% of selling.
Inner Circle Sports | Professional Sport Analyst / Editor
Feb 2012 - May 2013: Analyzed advance statistics of sport competitions and translated for further usage.
- Converted DonBest database stats into tips for CHT MOD channels; team-up with BetAdvisor for product developments.
FoMgmt., Bournemouth University, UK
'15: Sport Management, MSc with Merit
CFLL, NCCU, Taiwan
'10: Arabic Language and Literature, BA