我有超過五年的行銷專案統籌經驗,幫助客戶以不同方式透過策略溝通,有效在預算內達成行銷目標。
Over 5 years at marketing projects planning experience, helping clients reached their goal with strategies and a veriety of approaches.
Taipei,TW
[email protected]
- 擔任英商施羅德投資的通路行銷策劃窗口,在三年任期中完成逾500場線下投資人溝通,平均出席率約90%~95%;5場年度品牌溝通企劃(含CSR),對比2017年活動,有效提升11%活動滿意度,並節省近30%成本預算。
During the three-year term of a channel marketer for Schroders Investment Ltd., I completed more than 500 offline investor communication seminars, with an average attendance rate of about 90%-95%; 5 times of annual brand communication plans (including CSR), comparison with 2017, the event satisfaction of every year increased by 3%~5%, and also saved nearly 30% of the cost budget.
- 協助企劃與執行活動數位化系統的負責人,成功將管理系統轉以系統進行,同時也因節省人力而增加工作效率。
Main-in charge of marketing events digitalized program. Successfully put the relevant information on a platform to cost down the annual budget by saving man-power and working-day.
- 建立良善的跨部門溝通管道,調整過往溝通模式,提供業務、客服部門資料搜尋系統,為行銷部省去來回溝通的時間。
Established a friendly process for inter-departmental communication to provide the sales and the customer service department an information searching system for saving the marketing's working time.
- 主要負責科技線客戶的媒體溝通企劃與執行,主要負責客戶為橘子集團(包含12家子公司)、Sony Mobile、Garmin,任期內執案過15次記者會、2次危機處理企劃專案以及個別品牌對KOL與媒體的關係經營。
Responsible for media communication strategies for technology industrial clients. Mainly clients are Garmania group, Sony Mobile, Garmin. I had planned and executed 15 times media conferences, two times of crisis management projects. And managed individual brands' connection with KOL or the media.
- 首創社群監測報告,為客戶提供針對同業競品的線上討論、媒體聲量做輿情監測與市場分析,協助客戶找出最有利的溝通角度。
I cooperated with the information collection platform to create the very first social media monitoring report. Focused on monitoring public comments for individual brand's competitors or products to find out a trend or a better angle for marketing.
- 籌劃與管理大型專案
Manage and structure complex projects
- 跨部門溝通與資源談判
Experience in cross-function communication & negotiation
- 扎實的資料分析能力
Solid grasp of analytics
世新大學 公共關係暨廣告學系 學士
Shih-Shin University
Bachelor degree of Public Relationship and Advertising
我有超過五年的行銷專案統籌經驗,幫助客戶以不同方式透過策略溝通,有效在預算內達成行銷目標。
Over 5 years at marketing projects planning experience, helping clients reached their goal with strategies and a veriety of approaches.
Taipei,TW
[email protected]
- 擔任英商施羅德投資的通路行銷策劃窗口,在三年任期中完成逾500場線下投資人溝通,平均出席率約90%~95%;5場年度品牌溝通企劃(含CSR),對比2017年活動,有效提升11%活動滿意度,並節省近30%成本預算。
During the three-year term of a channel marketer for Schroders Investment Ltd., I completed more than 500 offline investor communication seminars, with an average attendance rate of about 90%-95%; 5 times of annual brand communication plans (including CSR), comparison with 2017, the event satisfaction of every year increased by 3%~5%, and also saved nearly 30% of the cost budget.
- 協助企劃與執行活動數位化系統的負責人,成功將管理系統轉以系統進行,同時也因節省人力而增加工作效率。
Main-in charge of marketing events digitalized program. Successfully put the relevant information on a platform to cost down the annual budget by saving man-power and working-day.
- 建立良善的跨部門溝通管道,調整過往溝通模式,提供業務、客服部門資料搜尋系統,為行銷部省去來回溝通的時間。
Established a friendly process for inter-departmental communication to provide the sales and the customer service department an information searching system for saving the marketing's working time.
- 主要負責科技線客戶的媒體溝通企劃與執行,主要負責客戶為橘子集團(包含12家子公司)、Sony Mobile、Garmin,任期內執案過15次記者會、2次危機處理企劃專案以及個別品牌對KOL與媒體的關係經營。
Responsible for media communication strategies for technology industrial clients. Mainly clients are Garmania group, Sony Mobile, Garmin. I had planned and executed 15 times media conferences, two times of crisis management projects. And managed individual brands' connection with KOL or the media.
- 首創社群監測報告,為客戶提供針對同業競品的線上討論、媒體聲量做輿情監測與市場分析,協助客戶找出最有利的溝通角度。
I cooperated with the information collection platform to create the very first social media monitoring report. Focused on monitoring public comments for individual brand's competitors or products to find out a trend or a better angle for marketing.
- 籌劃與管理大型專案
Manage and structure complex projects
- 跨部門溝通與資源談判
Experience in cross-function communication & negotiation
- 扎實的資料分析能力
Solid grasp of analytics
世新大學 公共關係暨廣告學系 學士
Shih-Shin University
Bachelor degree of Public Relationship and Advertising