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Diane Powers
Diane Powers, PMP, leverages two decades of experience as a director of business development to serve as a creative agency project manager with AbbVie. As a contractor, she oversees all aspects of marketing projects for high-level companies in the pharmaceutical arena. Diane Powers works closely with cross-functional teams to develop visual marketing materials and make updates to pharmaceutical product listings. Drawing on her extensive expertise, she adeptly manages the workflow for each of these projects and solves problems as they arise.
Previously, Abbott Diagnostics contracted Ms. Powers to lead marketing efforts for its multibillion-dollar diagnostics division. As a senior project manager, she created branding and marketing materials for seven of the firm’s latest product launches. As part of this rollout, she launched an ambitious global marketing strategy for Abbott’s new Alinity system and the accompanying ALINIQ program. Her innovative solutions and keen insight helped the firm to save over $1.5 million as it rolled out all seven of its new products.
Ms. Powers earned a bachelor’s degree in biological sciences from Southern Illinois University and studied design at the School of the Art Institute of Chicago. In 2015, she obtained certification as a PMP from the Project Management Institute.
Antioch, VA 20169, USA https://www.dianepowers.me
Work Experience
Project Manager • AbbVie Internal Creative Agency
October 2019 - Present
Prioritize and control workflow for the Immunology division for high-level clients. Implement sound judgment with effective decision-making and
problem-solving with cross functional teams. Deliver a variety of creative internal assets ranging from video, Power Point, internal visual campaigns to large-scale external pharmaceutical product releases.
Senior Project Manager • Abbott Diagnostics
March 2016 - October 2019
Abbott Park
Senior Project Manager/Account Manager Contracted to manage the release of Alinity, a holistic family of seven new products and systems delivering unprecedented integration for laboratories. Included in this release was
ALINIQ, a web-based software program to enhance operational efficiency for the new Alinity systems.
. Managed long and short-term budgets with extensive reporting to cross functional teams while
balancing multiple demands and deadlines.
. Developed and managed the creation of a Resource Brand Guideline for
Abbott Diagnostics -
Applied new brand parameters to diagnostic assets across multiple platforms.
. Designed & Implemented a strategic resource global marketing plan for the release of Alinity and
ALINQ and saved Abbott over $1.5 million during a multi-year release of seven new diagnostic
products.
. Facilitated communication & developed strong relationships to drive business objectives and
revenue.
Project Engineer • Johnson Service Group, Inc
February 2015 - March 2016
Abbott Park, Lake County
Cross departmental leader for project management and business analysis for large scale global projects and local IT infrastructure.
Designed and published estimating template for cross department usage.
Created a financial template to sync large scale projects for engineering and project management departments. Obtained cross department and cross
leadership buy-in through negotiations and trained all departments for usage.
Managed teams of engineers, site architects, construction crew and cable technicians to complete installation of IT network separation of AbbVie from
Abbott in Lake County building within defined scope.
Expedited, managed and coordinated a multitude of interrelated complex
IT project activities within the constraints of financial resources and changing priorities using lean manufacturing techiques and thinking to ensure the successful completion of projects.
Designed Pre/Post timeline separation sequencing on Visio and Power Point for high level presentations & SharePoint platform. Designed and published various cross departmental reports and presentations for information and training.
Project Management Training • MIT
September 2014 - February 2015
Training at MIT for my PMI certification.
E-Commerce Marketing Manager • Vance Publishing
October 2013 - August 2014
Designed strategic business plan to launch website to add value to Modern
Salon to prepare for sale of the division. Modern Salon Magazine along
with ShopModernSalon.com sold for $23 million to Bobit Business Media in
California
Creative Project Management - Developed strategic design plan using
PhotoShop, Vimoe, NOP E-commerce, Illustrator and led teams of
photographers and designers to create highly visual web and magazine print for the beauty industry.
Managed SEO, social networking integrations, sales analytics and optimized conversion rate by carefully tracking shopping cart analytics, prepare monthly sales results in PowerPoint presentations.
Added over 600 SKU's of e-learning and consumer goods while keeping a consistent brand image.
Negotiated commission based products to keep cost-of-goods low.
Research & Development • Media Operations
April 2012 - October 2013
Initially hired as consultant for this company engaged in the publication of approximately 10 business to business print publications and related websites/electronic newsletters that service a range of professionals and industries.
Transitioned to permanent position following exceptional work delivered and attention to detail. Seamlessly coordinated collection and design of statistical information key metrics and performance indicators for B2B and B2C sales for business development initiatives. Monitor B2B customers and behavior to help identify relevant business news via competitor information.
- Successfully outlined trends and interpreted data to target key markets
and to drive sales.
Personally developed and implemented highly -
customized Power Points for sales and editorial departments using PivotTable,
PivotCharts, Excel charts and graphs.
- Provided summaries of SEO findings and related activities, diagnoses and recommendations by using Adobe Digital Marketing Suite, Google Analytics and Ominiture
- Realized significant improvement in number of site visitors and number of pages views. Generated greater interest and recognition on social media sites by implementing, posting and tracking on Pinterest, Facebook, You
Tube, Twitter and Instagram. By analyzing these social media venues,
search engine optimization was achieved and traffic and engagement was
significantly increased.
- Developed and designed Early Notice/Early Trends - A program designed to inform editorial departments and sales departments of fluctuations in traffic and engagement in real time, enabling them to respond quickly to market fluctuations.
Marketing and Operations Consultant • TRUMARX
January 2011 - March 2012
TRUMARX Data Partners, Chicago IL
Reported to CEO and managed & designed effective business models for
investor presentations including Investment Summary, Executive Summary,
Power Points and Timelines see TRUMARX on www.GUST.com . Maintain all
financial reporting in QuickBooks, distribute balance sheets, P&L statements and cash flow summaries to board members and potential investors. Perform
A/R and P/R, manage bi-monthly payroll and maintain company expenditures.
Marketing and Operations Manager • CSAA Insurance Group
July 2009 - October 2010
Held full accountability for daily operations including delivery of automotive, travel, travel agency and services through management of sales/revenue
results. Developed and executed comprehensive, growth-oriented business plan focused on successful service delivery, quality, recovery and revenue growth, productivity improvement and cost control/reduction. Managed
and directed two departments in a large volume, high-paced environment.
Enhanced focus on product lines through training, risk assessment analysis & optimum operations planning.
Capitalized on reputation of Las Cruces being one of the fastest-growing retirement areas in the country by developing email distribution list to acquire new clients moving into Las Cruces area.
Increased customer satisfaction from 50% to 86% and customer retention by
20%
Search Engine Optimization and Google Analytics for tracking and analyzing data for web analysis and targeting optimum sales growth.
Delivered consistent sales increases by securing new AAA memberships and insurance policies, maximizing sales results by utilizing customer information and implementing targeted sales leads.
Expanded sales capability by implementing cross-referral program from the insurance life, home and personal umbrella to travel side of branch.
Recognized Award of Excellence for ranking
1 for the NM Region,
exceeding in 8 out of 10 categories.
Reader's Choice Award, Best Agency rated by reader's popular vote, Las
Cruces Sun News.
.
Principal • Framesake Art/Photostamp Company
May 2000 - June 2009
Launched this company engaged in the publishing and distribution of
first-of-its-kind photo greeting cards and limited edition fine art. Built company from idea to viable entity by cultivating 400 active accounts in first two years including Dayton Hudson, CPI photo stores and Walgreens
Designed innovative photo cards and did all product design, packaging and merchandising. Oversaw all sales/marketing, operations and distribution across the United States and international markets. Led and oversaw all promotions, merchandising and trade-shows. Managed inventory, pricing and budgets and secured small business loans, all authorized and paid in full.
Education
1978 - 1982
Southern Illinois University Carbondale
Biological Sciences
Skills
Languages
- Loyalty
- Expedited
- Communications
- Negotiations
- Talented
- Leader
- Attention To Detail
- Business Analysis
- Product Design
- Accountability
- English — Native or Bilingual
Diane Powers
Diane Powers, PMP, leverages two decades of experience as a director of business development to serve as a creative agency project manager with AbbVie. As a contractor, she oversees all aspects of marketing projects for high-level companies in the pharmaceutical arena. Diane Powers works closely with cross-functional teams to develop visual marketing materials and make updates to pharmaceutical product listings. Drawing on her extensive expertise, she adeptly manages the workflow for each of these projects and solves problems as they arise.
Previously, Abbott Diagnostics contracted Ms. Powers to lead marketing efforts for its multibillion-dollar diagnostics division. As a senior project manager, she created branding and marketing materials for seven of the firm’s latest product launches. As part of this rollout, she launched an ambitious global marketing strategy for Abbott’s new Alinity system and the accompanying ALINIQ program. Her innovative solutions and keen insight helped the firm to save over $1.5 million as it rolled out all seven of its new products.
Ms. Powers earned a bachelor’s degree in biological sciences from Southern Illinois University and studied design at the School of the Art Institute of Chicago. In 2015, she obtained certification as a PMP from the Project Management Institute.
Antioch, VA 20169, USA https://www.dianepowers.me
Work Experience
Project Manager • AbbVie Internal Creative Agency
October 2019 - Present
Prioritize and control workflow for the Immunology division for high-level clients. Implement sound judgment with effective decision-making and
problem-solving with cross functional teams. Deliver a variety of creative internal assets ranging from video, Power Point, internal visual campaigns to large-scale external pharmaceutical product releases.
Senior Project Manager • Abbott Diagnostics
March 2016 - October 2019
Abbott Park
Senior Project Manager/Account Manager Contracted to manage the release of Alinity, a holistic family of seven new products and systems delivering unprecedented integration for laboratories. Included in this release was
ALINIQ, a web-based software program to enhance operational efficiency for the new Alinity systems.
. Managed long and short-term budgets with extensive reporting to cross functional teams while
balancing multiple demands and deadlines.
. Developed and managed the creation of a Resource Brand Guideline for
Abbott Diagnostics -
Applied new brand parameters to diagnostic assets across multiple platforms.
. Designed & Implemented a strategic resource global marketing plan for the release of Alinity and
ALINQ and saved Abbott over $1.5 million during a multi-year release of seven new diagnostic
products.
. Facilitated communication & developed strong relationships to drive business objectives and
revenue.
Project Engineer • Johnson Service Group, Inc
February 2015 - March 2016
Abbott Park, Lake County
Cross departmental leader for project management and business analysis for large scale global projects and local IT infrastructure.
Designed and published estimating template for cross department usage.
Created a financial template to sync large scale projects for engineering and project management departments. Obtained cross department and cross
leadership buy-in through negotiations and trained all departments for usage.
Managed teams of engineers, site architects, construction crew and cable technicians to complete installation of IT network separation of AbbVie from
Abbott in Lake County building within defined scope.
Expedited, managed and coordinated a multitude of interrelated complex
IT project activities within the constraints of financial resources and changing priorities using lean manufacturing techiques and thinking to ensure the successful completion of projects.
Designed Pre/Post timeline separation sequencing on Visio and Power Point for high level presentations & SharePoint platform. Designed and published various cross departmental reports and presentations for information and training.
Project Management Training • MIT
September 2014 - February 2015
Training at MIT for my PMI certification.
E-Commerce Marketing Manager • Vance Publishing
October 2013 - August 2014
Designed strategic business plan to launch website to add value to Modern
Salon to prepare for sale of the division. Modern Salon Magazine along
with ShopModernSalon.com sold for $23 million to Bobit Business Media in
California
Creative Project Management - Developed strategic design plan using
PhotoShop, Vimoe, NOP E-commerce, Illustrator and led teams of
photographers and designers to create highly visual web and magazine print for the beauty industry.
Managed SEO, social networking integrations, sales analytics and optimized conversion rate by carefully tracking shopping cart analytics, prepare monthly sales results in PowerPoint presentations.
Added over 600 SKU's of e-learning and consumer goods while keeping a consistent brand image.
Negotiated commission based products to keep cost-of-goods low.
Research & Development • Media Operations
April 2012 - October 2013
Initially hired as consultant for this company engaged in the publication of approximately 10 business to business print publications and related websites/electronic newsletters that service a range of professionals and industries.
Transitioned to permanent position following exceptional work delivered and attention to detail. Seamlessly coordinated collection and design of statistical information key metrics and performance indicators for B2B and B2C sales for business development initiatives. Monitor B2B customers and behavior to help identify relevant business news via competitor information.
- Successfully outlined trends and interpreted data to target key markets
and to drive sales.
Personally developed and implemented highly -
customized Power Points for sales and editorial departments using PivotTable,
PivotCharts, Excel charts and graphs.
- Provided summaries of SEO findings and related activities, diagnoses and recommendations by using Adobe Digital Marketing Suite, Google Analytics and Ominiture
- Realized significant improvement in number of site visitors and number of pages views. Generated greater interest and recognition on social media sites by implementing, posting and tracking on Pinterest, Facebook, You
Tube, Twitter and Instagram. By analyzing these social media venues,
search engine optimization was achieved and traffic and engagement was
significantly increased.
- Developed and designed Early Notice/Early Trends - A program designed to inform editorial departments and sales departments of fluctuations in traffic and engagement in real time, enabling them to respond quickly to market fluctuations.
Marketing and Operations Consultant • TRUMARX
January 2011 - March 2012
TRUMARX Data Partners, Chicago IL
Reported to CEO and managed & designed effective business models for
investor presentations including Investment Summary, Executive Summary,
Power Points and Timelines see TRUMARX on www.GUST.com . Maintain all
financial reporting in QuickBooks, distribute balance sheets, P&L statements and cash flow summaries to board members and potential investors. Perform
A/R and P/R, manage bi-monthly payroll and maintain company expenditures.
Marketing and Operations Manager • CSAA Insurance Group
July 2009 - October 2010
Held full accountability for daily operations including delivery of automotive, travel, travel agency and services through management of sales/revenue
results. Developed and executed comprehensive, growth-oriented business plan focused on successful service delivery, quality, recovery and revenue growth, productivity improvement and cost control/reduction. Managed
and directed two departments in a large volume, high-paced environment.
Enhanced focus on product lines through training, risk assessment analysis & optimum operations planning.
Capitalized on reputation of Las Cruces being one of the fastest-growing retirement areas in the country by developing email distribution list to acquire new clients moving into Las Cruces area.
Increased customer satisfaction from 50% to 86% and customer retention by
20%
Search Engine Optimization and Google Analytics for tracking and analyzing data for web analysis and targeting optimum sales growth.
Delivered consistent sales increases by securing new AAA memberships and insurance policies, maximizing sales results by utilizing customer information and implementing targeted sales leads.
Expanded sales capability by implementing cross-referral program from the insurance life, home and personal umbrella to travel side of branch.
Recognized Award of Excellence for ranking
1 for the NM Region,
exceeding in 8 out of 10 categories.
Reader's Choice Award, Best Agency rated by reader's popular vote, Las
Cruces Sun News.
.
Principal • Framesake Art/Photostamp Company
May 2000 - June 2009
Launched this company engaged in the publishing and distribution of
first-of-its-kind photo greeting cards and limited edition fine art. Built company from idea to viable entity by cultivating 400 active accounts in first two years including Dayton Hudson, CPI photo stores and Walgreens
Designed innovative photo cards and did all product design, packaging and merchandising. Oversaw all sales/marketing, operations and distribution across the United States and international markets. Led and oversaw all promotions, merchandising and trade-shows. Managed inventory, pricing and budgets and secured small business loans, all authorized and paid in full.
Education
1978 - 1982
Southern Illinois University Carbondale
Biological Sciences
Skills
Languages
- Loyalty
- Expedited
- Communications
- Negotiations
- Talented
- Leader
- Attention To Detail
- Business Analysis
- Product Design
- Accountability
- English — Native or Bilingual