Freelance, E-Commerce Project Manager, Feb 2015 ~ Present

Experience in copywriting, social media, and omnichannel led to freelancing in the e-commerce & marketing industry.

• Build profitable e-commerce stores, develop and execute marketing strategy, stimulate growth through paid social media (Facebook, Instagram) making data-driven decisions for website optimisation, improving quality of traffic and conversions. 

• Negotiation to reduce margin costs with suppliers, reducing supplier fees by up to 30% against competitors, leading to increased profit margins. Portfolio link.

InMotion Ventures, Customer Success, Mar 2019 ~ May 2020

IMV is an incubator for automotive startups by Jaguar Land Rover based in London. Lenny was an insurtech car-sharing app.

• Facilitated customer feedback conversations, spearheading the improvement of onboarding, recording insights, analysing data and reporting conclusions to the CEO and Product Manager, leading to an increase in positive app reviews, downloads and effective functionality.

InMotion Ventures, Lead Sales Agent, May 2018 ~ Dec 2018

Carpe (Now Pivotal) provides subscription packages to drivers seeking flexibility with Jaguar Land Rover vehicles.

• Championed B2C, B2B and CRM, educating businesses and customers on the service and products, created sales funnels, synced cross-platform data ensuring improved cost efficiency together with simplifying data extraction and analysis across the sales and marketing team to set foundations for accelerated growth.

• Increased lead generation through delivering key insights to marketing and developers, reported and proposed solutions to the CEO, to implement new ideas which enhanced audience targeting and reduced bounce rate, increasing traffic & lead quality.

Jaguar Land Rover, Sales Team Manager, Jun 2016 ~ May 2018

Rockar is the leading authority in omnichannel e-commerce solutions for the automotive industry. Launched 1st brand partnership with Jaguar Land Rover in East London, October 2016.

• Communicated concise e-commerce feedback, collaborating directly with the web development team, optimizing UX, updating content and presenting user-test reports initiating an increase in e-commerce conversion rates

• Leadership in planning and executing recruitment, training & development, holding dual-purpose as a liaison between key JLR brand representatives and Rockar's HR ensuring core value alignment throughout the hiring process along with the redesign and optimisation of learning & development programmes yielding an increase in-store sales, service bookings, retention of staff and clientele.

The Sports Edit, Assistant Store Manager, Jul 2015 ~ Jun 2016

The UK's fastest-growing e-commerce fitness & activewear retailer. Launched physical, and e-commerce stores in Autumn 2015.

• Contributed ideas, collaborating with Store Manager, CEO and design team to improve digital merchandising, supporting and testing UX in establishing successful e-commerce launch.

• Led sales initiative, presenting weekly revenue reports to Store Manager, CEO and Marketing Manager with opportunities derived from data analysis, refining SKU quality, increasing profit margins.

Harvey Nichols, Brand Manager, Jun 2013 ~ Jul 2015

A leading luxury department store based in London, promoting emerging and established fashion brands.

• Overachievement with sales targets, building relationships with clients led to promotion to MBMJ Brand Manager within 3 months. Bolstered Marc by Marc Jacobs, brand sales, from £400pw to £2,000pw, influencing purchase decisions by interpreting department sales data, client feedback and working closely with key stakeholders facilitating impactful buying decisions derived from aforementioned reports.