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职场能力评价定义
Fang Yu Chiu (Rosemarie)
I'm specialised in Growth Marketing, Paid Ads & UI/UX design.
I've been working at
- London, UK
- San Francisco, US
- Taipei, Taiwan
About me
Hi! I'm Rosemarie. I do digital marketing, paid acquisition and UI/UX design for tech startups. I love to work with dev teams to build awesome products. I have Master degree in Taiwan and Finland, major in Technology Management and Marketing. Along with my previous 5-years work in tech startups, I'm always the one who manages all online ad campaigns (from Idea generation, execution, optimizing to performance tracking).
Specialties:
- Paid Acquisition (Remarketing, PPC, Facebook, IG, Twitter, Linkedin, Quora)
- Digital Marketing (Social media/ Google Analytics / SEO / SEM)
- UIUX / WebApp design (Sketch, Illustrator, Photoshop, InVision, Wordpress, Dropbox Paper)
- Technical Skill (basic): HTML, SQL, Python
- Project management
- Lean startups
Pro Skills
Digital Marketing
I am experienced with Google analytics, SEO / SEM & Social Media marketing. Best records: increase the organic traffic by 400% via keywords optimization in 3 months and Improve search ranking to the first page.
Paid acquisition & Ads design
I know how to reach out different kinds of audiences via Google adwords , FB Ads, Twitter, linkedin, Quora, Youtube , Gmail Ads & Remarketing... My recently records on remarketing campaigns: ROI 885% in the first month, Net ROI 265% in 3 months.
Creative & UX Design
I'm familiar with creative banner design for ad campaigns. I helped companies build app mockup & web pages. Then do some A/B tests to improve our user experience and hit the monthly conversion goals.
Experience
Global Community Project Manager / Market manager / Marketing Lead - Asia| Nov 17 - Present
- Hiring, managing, leading and being the strategic voice for all growth-related things in Taiwan.
- Representing Lingumi externally in Taiwan
- stakeholders such as PR and future hires.
- Support & manage the content marketing & community work with our International teams.
📈 Growth Records in the past 3 years.
- Built the first market traction in Asia, which becomes the stepping stone for the Chinese-speaking market later.
- Grew the market share from 0 to 20% within 3 years, with over 100K families using Lingumi, 15K MAU (Monthly active users). The main levers are performance marketing, community growth, and social media content.
- Gross sale has increased by 215% in the 2nd year, and 341% in the 3rd year.
- Built a growth marketing team with 4 direct reports.
- Become the central communication point between market, community and product teams.
Visit our website: https://lingumi.com
Freelance Digital Marketer & Designer | Nov 16 - March 18
Clients & Projects:
-PolyAI | An integrated solution for dialogue-based search service in London ; EF9 team.
Logo & Creative design
- Accompanied.co | Online Emotional Support Service in US
Website Development (WordPress), App mockup design, Email marketing & operations.
- TechHub | Tech Startups Community & Co-working space in London
Landing page design, adverting campaigns design, execution in different channels.
- Sung-Ko | Local businesses in Taiwan
Boost search ranking, SEO optimization & Paid ads design.
- Department of Engineering | Cambridge University, UK
Improve the interface of a research-based website to improve their task completion rate.
Digital Marketing & Operations, Marketing Consultant | Mar 15 - March 18
Codementor - Tech Startup in US & Taiwan |Investor: TechStarts / 500 Startups/ WI Harper
Marketing & Assitant to CEO |Oct 14 - Feb 15
Volunteer & Company Representative| Oct - Dec 14
SLUSH - Europe's Leading Startup Event
Marketing Associate & Executive Assistant to CEO | Sep 12 - Aug 14
StorySense Computing Inc - Tech Startup in Taiwan |Acquired by China's Tech Company for 10M)
Co-Founder | Sep 10 - Aug 12
Fair & Justice Union - an organization that helped social enterprises & fair trade shops.
Blog post
Why your Adwords campaigns Failed? Follow these guidelines and optimize your ads ASAP!
Since there are many factors in the conversion funnel that could make things go wrong, and it is not easy to convert visitors to signup user and become a (paid) leads. There are three aspects you should investigate: Ad design / Landing page / User’s on-boarding activities. Check if you have followed these guidelines.... Read More...
Portfolio
Sales / User /Community Growth
Growth Sales & user growth in 3 years (data nondisclosure)
community growth (data nondisclosure)
Growth in private group in the 3rd year
Over 80% of the community members are active.
Growth in private group in first year.
Engagement
Ads design
Facebook ads
Twitter ads
Banner ads design
CIS Logo design
Content distribution via Facebook
- Increased fans page likes by 125% in 1.5 months via viral posts and ad campaigns.
Content & product promotion via Quora ads
- Boost website traffics with low CPC: ($0.03USD)
Google Adwords
- Conversion Counts : Growth 150% in 1 month with the same budget (£110/month)
Google Analytics & SEO performance
- Landing page views: Growth 775% in 5 months
- Conversion counts: Growth 1221% in 5 months
- Optimize conversion rates: from 4.8% to 14.9%
Mockup and Interface Design Codementor
Other marketing & research slides
Fang Yu Chiu (Rosemarie)
I'm specialised in Growth Marketing, Paid Ads & UI/UX design.
I've been working at
- London, UK
- San Francisco, US
- Taipei, Taiwan
About me
Hi! I'm Rosemarie. I do digital marketing, paid acquisition and UI/UX design for tech startups. I love to work with dev teams to build awesome products. I have Master degree in Taiwan and Finland, major in Technology Management and Marketing. Along with my previous 5-years work in tech startups, I'm always the one who manages all online ad campaigns (from Idea generation, execution, optimizing to performance tracking).
Specialties:
- Paid Acquisition (Remarketing, PPC, Facebook, IG, Twitter, Linkedin, Quora)
- Digital Marketing (Social media/ Google Analytics / SEO / SEM)
- UIUX / WebApp design (Sketch, Illustrator, Photoshop, InVision, Wordpress, Dropbox Paper)
- Technical Skill (basic): HTML, SQL, Python
- Project management
- Lean startups
Pro Skills
Digital Marketing
I am experienced with Google analytics, SEO / SEM & Social Media marketing. Best records: increase the organic traffic by 400% via keywords optimization in 3 months and Improve search ranking to the first page.
Paid acquisition & Ads design
I know how to reach out different kinds of audiences via Google adwords , FB Ads, Twitter, linkedin, Quora, Youtube , Gmail Ads & Remarketing... My recently records on remarketing campaigns: ROI 885% in the first month, Net ROI 265% in 3 months.
Creative & UX Design
I'm familiar with creative banner design for ad campaigns. I helped companies build app mockup & web pages. Then do some A/B tests to improve our user experience and hit the monthly conversion goals.
Experience
Global Community Project Manager / Market manager / Marketing Lead - Asia| Nov 17 - Present
- Hiring, managing, leading and being the strategic voice for all growth-related things in Taiwan.
- Representing Lingumi externally in Taiwan
- stakeholders such as PR and future hires.
- Support & manage the content marketing & community work with our International teams.
📈 Growth Records in the past 3 years.
- Built the first market traction in Asia, which becomes the stepping stone for the Chinese-speaking market later.
- Grew the market share from 0 to 20% within 3 years, with over 100K families using Lingumi, 15K MAU (Monthly active users). The main levers are performance marketing, community growth, and social media content.
- Gross sale has increased by 215% in the 2nd year, and 341% in the 3rd year.
- Built a growth marketing team with 4 direct reports.
- Become the central communication point between market, community and product teams.
Visit our website: https://lingumi.com
Freelance Digital Marketer & Designer | Nov 16 - March 18
Clients & Projects:
-PolyAI | An integrated solution for dialogue-based search service in London ; EF9 team.
Logo & Creative design
- Accompanied.co | Online Emotional Support Service in US
Website Development (WordPress), App mockup design, Email marketing & operations.
- TechHub | Tech Startups Community & Co-working space in London
Landing page design, adverting campaigns design, execution in different channels.
- Sung-Ko | Local businesses in Taiwan
Boost search ranking, SEO optimization & Paid ads design.
- Department of Engineering | Cambridge University, UK
Improve the interface of a research-based website to improve their task completion rate.
Digital Marketing & Operations, Marketing Consultant | Mar 15 - March 18
Codementor - Tech Startup in US & Taiwan |Investor: TechStarts / 500 Startups/ WI Harper
Marketing & Assitant to CEO |Oct 14 - Feb 15
Volunteer & Company Representative| Oct - Dec 14
SLUSH - Europe's Leading Startup Event
Marketing Associate & Executive Assistant to CEO | Sep 12 - Aug 14
StorySense Computing Inc - Tech Startup in Taiwan |Acquired by China's Tech Company for 10M)
Co-Founder | Sep 10 - Aug 12
Fair & Justice Union - an organization that helped social enterprises & fair trade shops.
Blog post
Why your Adwords campaigns Failed? Follow these guidelines and optimize your ads ASAP!
Since there are many factors in the conversion funnel that could make things go wrong, and it is not easy to convert visitors to signup user and become a (paid) leads. There are three aspects you should investigate: Ad design / Landing page / User’s on-boarding activities. Check if you have followed these guidelines.... Read More...
Portfolio
Sales / User /Community Growth
Growth Sales & user growth in 3 years (data nondisclosure)
community growth (data nondisclosure)
Growth in private group in the 3rd year
Over 80% of the community members are active.
Growth in private group in first year.
Engagement
Ads design
Facebook ads
Twitter ads
Banner ads design
CIS Logo design
Content distribution via Facebook
- Increased fans page likes by 125% in 1.5 months via viral posts and ad campaigns.
Content & product promotion via Quora ads
- Boost website traffics with low CPC: ($0.03USD)
Google Adwords
- Conversion Counts : Growth 150% in 1 month with the same budget (£110/month)
Google Analytics & SEO performance
- Landing page views: Growth 775% in 5 months
- Conversion counts: Growth 1221% in 5 months
- Optimize conversion rates: from 4.8% to 14.9%
Mockup and Interface Design Codementor