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Farry Hsu
Campaign Manager x Advertising Consultant | farryhsu.com
Passionate Growth Marketer with 7+ years’ working in startups and global project management. Proven success in running digital advertising campaigns.
Proficient in Social Media and Growth Marketing Strategies, Facebook Ad Buying, E-mail Marketing; Campaign Management and Global Project Management.
Taipei, TW / [email protected] /
Highlights & Skills
Advertising Campaigns
Created 4~5x ROAS with optimized contents on paid campaigns.
Social Media Marketing
Generated 165% growth within 4 months video marketing via zero ad spend
Lead Generation
Acquired over 40,000 email leads under $1.7USD Cost per Lead for North American markets
Work Experiences
Knectek Labs, Advertising Campaign Manager , May 2018 ~ Now
♦ Acquired over 40,000 email leads at US$1.7 Cost per Lead by a/b testing, which saved up to 43% on pre-launch budget as original targeted Cost per Lead was $2USD ~ $3USD, and led to achieve target amount by 9X for Indiegogo crowdfunding project.
♦ Increased sales by 35% on the Amazon platforms and created 2-time orders on client’s e-commerce site by developing personas for target markets and new content strategies on ad campaigns.
♦ Achieved 4~5x Return on Ad Spend with optimized contents on paid campaign, thereby improving the sales and revenue of the company
♦ Received more than 5,000 comments and 23,000 shares on paid contents, thus helping client build
more brand awareness and generating better social volume.
TRACMO INC., Marketing & PR Manager, Aug 2016 ~ May 2018
• Led crowdfunding projects in both Taiwan (Zeczec) and the U.S. (Indiegogo) and directly reported to CEO; Taiwan’s crowdfunding project got 100% funded within 5 days
• Planned press campaigns and hired the U.S. PR firm and the production company to publish the press release in tech media, including BRG, CoolWearable, Tech.co, etc.
• Conducted and optimized FB ads (Avg CTR 8%~10%, CPC 0.09USD) and E-mail marketing (open rate 32%)
• In charge of trade shows overseas, including IFA 2016 and CES2018, and managed eCommerce campaigns on Amazon, official website, and other eCommerce partner shops.
PetTalk INC., Social Media Marketer, Feb 2016 ~ Aug 2016
Created contents across social media properties. Generated over 165% growth on Facebook within four months and one viral video that achieved over 1.92 million reaches, 72k views, 9230 shares within one week.
Media Federal Co., Ltd., Marketing Coordinator for eCommerce, Aug 2015 ~ Feb 2016
• Managed eCommerce campaigns on multiple platforms including Yahoo, momo, PChome and ASAP.
• Built B2C eCommerce website from 0 to 1 and initiated e-mail marketing campaigns.
LIEY FASHIONS CO.,LTD, International Sales Assistant to CEO, Jan 2015 ~ Apr 2015
Managed overseas suppliers, including McQ, Karl Lagerfeld, and directly reported to CEO; operated import of luxury goods from Italy and saved up to 25% cargo fee.
Education
National Chung Cheng University / Bachelor's Degree in Business Administration / Sep, 2010 ~ Jun, 2014
Self-learning Courses
Taiwan eCommerce & Startup Association / Facebook Ad Bootcamp #8（ 8 Weeks ) / Sep ~ Nov 2017
ALPHA Camp / Marketing & Growth Bootcamp #8 ( 8 Weeks ) / Feb ~ May 2016
Google / Google Ignite Program ( 2 Weeks ) / Jan 2016
Farry Hsu
Campaign Manager x Advertising Consultant | farryhsu.com
Passionate Growth Marketer with 7+ years’ working in startups and global project management. Proven success in running digital advertising campaigns.
Proficient in Social Media and Growth Marketing Strategies, Facebook Ad Buying, E-mail Marketing; Campaign Management and Global Project Management.
Taipei, TW / [email protected] /
Highlights & Skills
Advertising Campaigns
Created 4~5x ROAS with optimized contents on paid campaigns.
Social Media Marketing
Generated 165% growth within 4 months video marketing via zero ad spend
Lead Generation
Acquired over 40,000 email leads under $1.7USD Cost per Lead for North American markets
Work Experiences
Knectek Labs, Advertising Campaign Manager , May 2018 ~ Now
♦ Acquired over 40,000 email leads at US$1.7 Cost per Lead by a/b testing, which saved up to 43% on pre-launch budget as original targeted Cost per Lead was $2USD ~ $3USD, and led to achieve target amount by 9X for Indiegogo crowdfunding project.
♦ Increased sales by 35% on the Amazon platforms and created 2-time orders on client’s e-commerce site by developing personas for target markets and new content strategies on ad campaigns.
♦ Achieved 4~5x Return on Ad Spend with optimized contents on paid campaign, thereby improving the sales and revenue of the company
♦ Received more than 5,000 comments and 23,000 shares on paid contents, thus helping client build
more brand awareness and generating better social volume.
TRACMO INC., Marketing & PR Manager, Aug 2016 ~ May 2018
• Led crowdfunding projects in both Taiwan (Zeczec) and the U.S. (Indiegogo) and directly reported to CEO; Taiwan’s crowdfunding project got 100% funded within 5 days
• Planned press campaigns and hired the U.S. PR firm and the production company to publish the press release in tech media, including BRG, CoolWearable, Tech.co, etc.
• Conducted and optimized FB ads (Avg CTR 8%~10%, CPC 0.09USD) and E-mail marketing (open rate 32%)
• In charge of trade shows overseas, including IFA 2016 and CES2018, and managed eCommerce campaigns on Amazon, official website, and other eCommerce partner shops.
PetTalk INC., Social Media Marketer, Feb 2016 ~ Aug 2016
Created contents across social media properties. Generated over 165% growth on Facebook within four months and one viral video that achieved over 1.92 million reaches, 72k views, 9230 shares within one week.
Media Federal Co., Ltd., Marketing Coordinator for eCommerce, Aug 2015 ~ Feb 2016
• Managed eCommerce campaigns on multiple platforms including Yahoo, momo, PChome and ASAP.
• Built B2C eCommerce website from 0 to 1 and initiated e-mail marketing campaigns.
LIEY FASHIONS CO.,LTD, International Sales Assistant to CEO, Jan 2015 ~ Apr 2015
Managed overseas suppliers, including McQ, Karl Lagerfeld, and directly reported to CEO; operated import of luxury goods from Italy and saved up to 25% cargo fee.
Education
National Chung Cheng University / Bachelor's Degree in Business Administration / Sep, 2010 ~ Jun, 2014
Self-learning Courses
Taiwan eCommerce & Startup Association / Facebook Ad Bootcamp #8（ 8 Weeks ) / Sep ~ Nov 2017
ALPHA Camp / Marketing & Growth Bootcamp #8 ( 8 Weeks ) / Feb ~ May 2016
Google / Google Ignite Program ( 2 Weeks ) / Jan 2016