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职场能力评价定义
Yilin Wu
MBA & M.Eng.
Sales Management Executive, Business Intelligence Consultant, Product/Project Manager, Business Analyst
MBA in Business Analytics and M.Eng. in Media, with experience in sales management, business analysis, project management, and broadcast engineering. Certified with PMP, PMI-PBA, PMI-ACP, NPDP credentials.
"If you are always trying to be normal, you will never know how amazing you can be." - Maya Angelou -
Work Experience
Sales Management Executive - Global Private Banking • HSBC
Dec 2022 - Present
Drove strategic planning for sales activities, spearheading initiatives to optimize processes and enhance overall efficiency.
-- Directed 3 testers to streamline UAT and established hybrid project governance with Agile when the MVP project in Shanghai, China.
-- Developed insightful Management Information (MI) reports and provided crucial data for informed decision-making.
-- Analyzed customer behaviors for sales campaigns, contributing to the customer lifecycle management (CLM) strategies.
-- Orchestrated sales pipeline optimizations via data-driven strategies resulting in a 10% increase in lead conversion rates.
IT Consultant - Business Intelligence and Business Analysis • FDM Group
Oct 2021 - Dec 2023
Enhanced decision-making for clients, such as HSBC and Citi, by utilizing data analytics with Python, SQL, and Power BI.
-- Led regulatory reporting projects building data marts with data quality & dictionary tools, resulting in a 15% decrease in manual efforts.
-- Transformed EMEA end-user computing apps into web platforms for Citigroup's Agency & Trust Services via the Agile methodology.
-- Established an automation testing structure using Selenium with Python to minimize manual efforts for regression tests.
-- Consolidated executive dashboards with interactive visuals using Confluence and Jira covering project initiatives for Scrum teams.
Project Manager - Product Development in Manufacturing • inMusic Brands
Aug 2018 - Oct 2020
Supervised development projects, brought new product ideas to life, and negotiated with suppliers to maximize profits.
-- Directed a team of 3 members (2 EE, 1 ME) in the consumer electronics and DJ equipment industries; managed 30+ projects per year.
-- Oversaw 2 brands with 6 primary contracted factories and 10+ suppliers, resulting in product deliveries worth 50 million USD in 2019.
-- Improved cost and efficiency via Lean Six Sigma methodologies, including a $0.75 USD reduction of a product sold over 500,000 units.
Project Assistant • Branded Arts, LLC
Apr 2016 - Jul 2016
Monitored the advancement of street art projects, such as mural festivals, exhibitions, and house refurbishments
-- Successfully facilitated projects, notably the RFK Mural Festival at Robert F. Kennedy Community School in Los Angeles.
-- Coordinated on-site art galleries, overseeing logistics and enhancing the overall project experience.
-- Conducted comprehensive research on current and potential clients, contributing to strategic plans throughout projects.
Broadcast Engineer • TVBS聯利媒體股份有限公司
May 2009 - Nov 2015
Troubleshot technical issues and optimized broadcast signals for superior quality in TV production and live events
-- Configured broadcasting equipment, ensuring signal transmissions, including RF satellite and IP network connections.
-- Enforced quality control on transport streams, sync signals, and SDI signals for both production and live show squads.
-- Contrived solutions for the 2014 FIFA World Cup, Taipei 101 New Year's Eve Countdown Shows, elections, etc.
Education
2021 - 2022
Hult International Business School (Dubai, UAE)
Business Analysis
2017 - 2018
Baruch College - CUNY (NYC, NY, US)
Contemporary American Business Practice
2014 - 2016
National Taiwan Normal University (Taipei, Taiwan)
Engineering in Graphic Arts and Communications
2003 - 2007
Shih Hsin University (Taipei, Taiwan)
Graphic Communications and Digital Publishing
Licenses & Certifications
PMI-PBA
Project Management Institute
3439626
Expires March 2026
New Product Development Professional (NPDP)
PDMA - Product Development and Management Association
59331636
Expires September 2025
Project Management Professional (PMP)
Project Management Institute
2239541
Expires August 2027
PMI-ACP
Project Management Institute
3392137
Expires Dec 2028
Skills
Professional Skills
- Project/Product Management
- Agile, Jira, Confluence
- Data Analytics/Visualization
- Python, SQL, Machine Learning
Extra-curriculum Skills
- Electronic Musical Instrument
- Audio/Video System and Editing
- Market Analysis and Cultural Study
Language
- Chinese
- English
Yilin Wu
MBA & M.Eng.
Sales Management Executive, Business Intelligence Consultant, Product/Project Manager, Business Analyst
MBA in Business Analytics and M.Eng. in Media, with experience in sales management, business analysis, project management, and broadcast engineering. Certified with PMP, PMI-PBA, PMI-ACP, NPDP credentials.
"If you are always trying to be normal, you will never know how amazing you can be." - Maya Angelou -
Work Experience
Sales Management Executive - Global Private Banking • HSBC
Dec 2022 - Present
Drove strategic planning for sales activities, spearheading initiatives to optimize processes and enhance overall efficiency.
-- Directed 3 testers to streamline UAT and established hybrid project governance with Agile when the MVP project in Shanghai, China.
-- Developed insightful Management Information (MI) reports and provided crucial data for informed decision-making.
-- Analyzed customer behaviors for sales campaigns, contributing to the customer lifecycle management (CLM) strategies.
-- Orchestrated sales pipeline optimizations via data-driven strategies resulting in a 10% increase in lead conversion rates.
IT Consultant - Business Intelligence and Business Analysis • FDM Group
Oct 2021 - Dec 2023
Enhanced decision-making for clients, such as HSBC and Citi, by utilizing data analytics with Python, SQL, and Power BI.
-- Led regulatory reporting projects building data marts with data quality & dictionary tools, resulting in a 15% decrease in manual efforts.
-- Transformed EMEA end-user computing apps into web platforms for Citigroup's Agency & Trust Services via the Agile methodology.
-- Established an automation testing structure using Selenium with Python to minimize manual efforts for regression tests.
-- Consolidated executive dashboards with interactive visuals using Confluence and Jira covering project initiatives for Scrum teams.
Project Manager - Product Development in Manufacturing • inMusic Brands
Aug 2018 - Oct 2020
Supervised development projects, brought new product ideas to life, and negotiated with suppliers to maximize profits.
-- Directed a team of 3 members (2 EE, 1 ME) in the consumer electronics and DJ equipment industries; managed 30+ projects per year.
-- Oversaw 2 brands with 6 primary contracted factories and 10+ suppliers, resulting in product deliveries worth 50 million USD in 2019.
-- Improved cost and efficiency via Lean Six Sigma methodologies, including a $0.75 USD reduction of a product sold over 500,000 units.
Project Assistant • Branded Arts, LLC
Apr 2016 - Jul 2016
Monitored the advancement of street art projects, such as mural festivals, exhibitions, and house refurbishments
-- Successfully facilitated projects, notably the RFK Mural Festival at Robert F. Kennedy Community School in Los Angeles.
-- Coordinated on-site art galleries, overseeing logistics and enhancing the overall project experience.
-- Conducted comprehensive research on current and potential clients, contributing to strategic plans throughout projects.
Broadcast Engineer • TVBS聯利媒體股份有限公司
May 2009 - Nov 2015
Troubleshot technical issues and optimized broadcast signals for superior quality in TV production and live events
-- Configured broadcasting equipment, ensuring signal transmissions, including RF satellite and IP network connections.
-- Enforced quality control on transport streams, sync signals, and SDI signals for both production and live show squads.
-- Contrived solutions for the 2014 FIFA World Cup, Taipei 101 New Year's Eve Countdown Shows, elections, etc.
Education
2021 - 2022
Hult International Business School (Dubai, UAE)
Business Analysis
2017 - 2018
Baruch College - CUNY (NYC, NY, US)
Contemporary American Business Practice
2014 - 2016
National Taiwan Normal University (Taipei, Taiwan)
Engineering in Graphic Arts and Communications
2003 - 2007
Shih Hsin University (Taipei, Taiwan)
Graphic Communications and Digital Publishing
Licenses & Certifications
PMI-PBA
Project Management Institute
3439626
Expires March 2026
New Product Development Professional (NPDP)
PDMA - Product Development and Management Association
59331636
Expires September 2025
Project Management Professional (PMP)
Project Management Institute
2239541
Expires August 2027
PMI-ACP
Project Management Institute
3392137
Expires Dec 2028
Skills
Professional Skills
- Project/Product Management
- Agile, Jira, Confluence
- Data Analytics/Visualization
- Python, SQL, Machine Learning
Extra-curriculum Skills
- Electronic Musical Instrument
- Audio/Video System and Editing
- Market Analysis and Cultural Study
Language
- Chinese
- English