Marketing Creative Designer, Design Lead @Cloud Gate Dance Theatre 雲門舞集
・
2012 ~ 2020
UI/UX Designer
Within one month
40% user base growth and high client satisfaction Established design guidelines for dynamic agency collaboration, ensuring consistency and efficiency Chiaki Design by Soking 千綺設計 2023 FEB-JUL UX Design Intern Engaged in UX/UI projects for both business clients and government sectors, covering user research, design strategy, and UI design Coordinated UX workshops for product design education Cloud Gate Dance Theatre 雲門舞集,Chief Marketing Designer, Design Lead Coordination in multi-organization creative design projects Plan marketing strategies & campaigns for promotions UX/UI design for new production websites Key visual design Designed marketing
Digital Marketing Manager @Amazon Web Service (AWS)
・
2021 ~ Present
Digital Marketing Manager
Within one month
freelance speaker. My ideal working environment is to make use of my advantages to create future trends and plans and then build a cheerful while effective teamwork space at the same time! Amazon Web Services - Digital Marketing Manager [email protected] Experience Amazon Web Services (AWS) , Digital Marketing Manager, Mar 2021 ~ Present Since I joined AWS, I have always succeeded in improving performance through innovation and data analysis. In past years, I redefined the Lifecycle nurturing campaign, Finally I contributed to over 40% of the total Taiwan marketing pipeline. 【 Event - Go To Market Strategy 】 - Events
張舒涵 Legal service|IP management • 6-year legal practice experience in world top two EMS providers industries. • 2-year IP law firm experience. • Experienced international in-house counsel with a demonstrated history of working in the law practice, business and tech industry. • Skilled in Negotiation, Litigation, IP Law, Compliance, Contract Drafting, Manufacturing and Marketing Strategy. Senior Legal Counsel 資深法務 城市,TW [email protected] SKILL Skilled in Negotiation, Litigation, IP Law, Compliance, Contract Drafting, Manufacturing and Marketing Strategy. WORK EXPERIENCE Pegatron Corporation, Legal Counsel, Jul 2017 ~ Present
Yu-Jen CHEN Brand Manager • Taipei, TW • [email protected] A results-driven and detail-oriented marketing professional with 5 years in global brand management roles, combined with cross-functional experiences in multi-national technology companies for 6+years; Looking for the next challenge to leverages expertise to implement innovative marketing strategies that drive top line and bottom line growth! Work Experience Beam Suntory Taiwan, Brand Manager, Aug 2015 ~ Aug 2020 Responsible for Product Marketing, Brand Communication, Channel Marketing • Responsible for go-to-market, market research, sales enablement, pricing and packaging and channel marketing for spirit segments
Marketing Communication & PR Manager Deputy @Le Creuset
・
2020 ~ 2020
Marketing Communication & PR Manager Deputy
More than one year
Candice C Chang RROFILE Experienced and energetic Marketer with seven years of experience on both sales & marketing functions. Work effectively managing projects from conception to completion. Passion to make a difference, able to think strategically and possesses strong business acumen. offline & online brand strategies / innovative marketing campaigns, project planning, brand communication. Taipei, Taiwan 工作經歷 Marketing Communication & PR Manager Deputy • Le Creuset 八月十二月 2020 Develop targeted marketing plans with a coherent integration of marketing tactics, event and partnership activities to achieve business goals. Lead the integrated project/
6 years well-rounded marketer with 2 years in digital ads agency and 4 years growth marketing experience across the e-commerce, gaming and blockchain industries, covering SEA, U.S, RU, and Taiwan markets.
2 years leadership experience with managing 10+ team members and building a team from scratch.
Strongly flexible in a rapidly changing environment, self-motivated and well teamwork ability.
Familiar with the startup culture and environment, equipped with basic coding skill and understand how to communicate with developers.
COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019
Built the marketing department from hiring, member positioning to training across 20+ team members.
Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions.
Improved team efficiency by managing the team day-to-day workflow and building key relationships with stakeholders.
Cultivated a satisfying work environment by aligning employee and company goals through setting up team OKRs quarterly and helping to build team members’ IDP by regular 1 on1 meeting.
Enhanced team marketing profession by initiating a biweekly internal AMA session to make team members' knowledge shared with each other.
Identified market opportunities through user interviews, fieldwork, questionnaire, and competitor analysis to fine-tune the future strategy.
Planned DEXON blockchain mainnet launch: bounty program, building demo DApps and developer engagement.
COBINHOOD, Growth Marketing Manager, Aug 2017 ~ Sep 2018
Developed and delivered COBINHOOD overall marketing strategy across the cryptocurrency bull-bear market cycle.
Reached $13M ICO cap within a month.
8X ROAS on overall online advertising, including FB, Google & other platforms.
Gained 500K high-value users within a half year, across the U.S, EU, RU, Korea, and Taiwan.
Survived in the bear market while many exchanges were extinct and became Top15 exchange by traffic.
Built a data-driven culture: defined marketing core metrics and hold an internal sharing session.
Initiated a series of gamification campaigns to drive user & revenue growth within a limited budget.
Gained over $2M equivalent budget from co-marketing partners.
Pushed COBINHOOD to Top8 trading volume exchange all over the world.
Increased user engagement over 260% by designing “Candy Machine” & “COB Points System”
GAMESOFA, Marketing Specialist, Jun 2015 ~ Aug 2017
Drove growth for the mobile poker game in Taiwan and Southeast Asia.
Hit casino category top1 in Indonesia
Most downloaded poker game in Taiwan
Most downloaded poker game in Vietnam
Optimized AARRR funnel through media mix adjustment, building NPS system, retargeting churn users, and cross-promotion program.
Hit ROAS record high in the company.
Improved teamwork efficiency and mentored other teammates.
Established an SOP of ad performance optimizing, documented all the essential knowledge.
Led 2 specialists and initiated internal team sharing.
Conducted and analyzed market research, including survey, focus group, and competitors monitoring for marketing strategy adjustment.
SAYA Network, Account Manager, Nov 2013 ~ Apr 2015
Consulted for 50+ SMB clients for developing customized media buying plans.
Handled the sales cycle independently from lead generation, pitching, closing sell to customer relationship management.
Search Ads planning: keyword research, grouping and bidding on Google and Yahoo.
Creative suggestion and website tracking code implementation.
Managed over 20+ e-commerce clients' Facebook, Google, and Yahoo ads accounts simultaneously.
High customer satisfaction with a 90% renewal rate.
Average monthly operating budget around $40k~140k.
Helped clients optimize the website conversion rate via Google Analytics.
MC.SOMENOISE, Founder & Developer, May 2013 ~ Oct 2013
Developed a chrome extension "MC.SOMENOISE" - an immersive experience plugin for Esports live stream(shut down).
6 years well-rounded marketer with 2 years in digital ads agency and 4 years growth marketing experience across the e-commerce, gaming and blockchain industries, covering SEA, U.S, RU, and Taiwan markets.
2 years leadership experience with managing 10+ team members and building a team from scratch.
Strongly flexible in a rapidly changing environment, self-motivated and well teamwork ability.
Familiar with the startup culture and environment, equipped with basic coding skill and understand how to communicate with developers.
COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019
Built the marketing department from hiring, member positioning to training across 20+ team members.
Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions.
Improved team efficiency by managing the team day-to-day workflow and building key relationships with stakeholders.
Cultivated a satisfying work environment by aligning employee and company goals through setting up team OKRs quarterly and helping to build team members’ IDP by regular 1 on1 meeting.
Enhanced team marketing profession by initiating a biweekly internal AMA session to make team members' knowledge shared with each other.
Identified market opportunities through user interviews, fieldwork, questionnaire, and competitor analysis to fine-tune the future strategy.
Planned DEXON blockchain mainnet launch: bounty program, building demo DApps and developer engagement.
COBINHOOD, Growth Marketing Manager, Aug 2017 ~ Sep 2018
Developed and delivered COBINHOOD overall marketing strategy across the cryptocurrency bull-bear market cycle.
Reached $13M ICO cap within a month.
8X ROAS on overall online advertising, including FB, Google & other platforms.
Gained 500K high-value users within a half year, across the U.S, EU, RU, Korea, and Taiwan.
Survived in the bear market while many exchanges were extinct and became Top15 exchange by traffic.
Built a data-driven culture: defined marketing core metrics and hold an internal sharing session.
Initiated a series of gamification campaigns to drive user & revenue growth within a limited budget.
Gained over $2M equivalent budget from co-marketing partners.
Pushed COBINHOOD to Top8 trading volume exchange all over the world.
Increased user engagement over 260% by designing “Candy Machine” & “COB Points System”
GAMESOFA, Marketing Specialist, Jun 2015 ~ Aug 2017
Drove growth for the mobile poker game in Taiwan and Southeast Asia.
Hit casino category top1 in Indonesia
Most downloaded poker game in Taiwan
Most downloaded poker game in Vietnam
Optimized AARRR funnel through media mix adjustment, building NPS system, retargeting churn users, and cross-promotion program.
Hit ROAS record high in the company.
Improved teamwork efficiency and mentored other teammates.
Established an SOP of ad performance optimizing, documented all the essential knowledge.
Led 2 specialists and initiated internal team sharing.
Conducted and analyzed market research, including survey, focus group, and competitors monitoring for marketing strategy adjustment.
SAYA Network, Account Manager, Nov 2013 ~ Apr 2015
Consulted for 50+ SMB clients for developing customized media buying plans.
Handled the sales cycle independently from lead generation, pitching, closing sell to customer relationship management.
Search Ads planning: keyword research, grouping and bidding on Google and Yahoo.
Creative suggestion and website tracking code implementation.
Managed over 20+ e-commerce clients' Facebook, Google, and Yahoo ads accounts simultaneously.
High customer satisfaction with a 90% renewal rate.
Average monthly operating budget around $40k~140k.
Helped clients optimize the website conversion rate via Google Analytics.
MC.SOMENOISE, Founder & Developer, May 2013 ~ Oct 2013
Developed a chrome extension "MC.SOMENOISE" - an immersive experience plugin for Esports live stream(shut down).